There are laws that govern B2B email marketing. What a surprise. Here’s a guide to a tricky piece of UK marketing.
Category: Marketing Ideas
My blog posts with Marketing ideas by date order. If there are any Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
5 figures every SME CEO should check with their marketing guys
Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.
5 tips: A practical guide to content marketing
Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,
3 min video: 7 tips for better production of B2B videos
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
5 tips: Google Analytics for beginners
Here are five Google Analytics tips that could make a difference to your marketing intelligence.
5 tips: New ways to achieve social media success
Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites.
2 min video: Get more from online demonstrations
Quick tips showing you how to get more from your online demonstrations and presentations.
10 tips: Get more from online demonstrations
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts? Learn more about effective online pitching and teaching.
10 tips: Getting past the Gatekeeper
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.