‘Brand’ and ‘Identity’ are often used interchangeably. Buy they are not the same thing. Understanding their distinct roles and how they complement each other.
Category: Marketing Ideas
My blog posts with Marketing ideas by date order. If there are any Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Small business website design; originality is best
It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.
Website copywriting: Emotional vs Rational text
Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?
3-point plan before you start building a website
Learn from my mistakes with this 3-point plan before you start building a new B2B website.
Full details of my Account Based Marketing campaign
Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.
My guide to better B2B email lead generation
For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.
How much did the pandemic impact marketing budgets?
The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.
Steal my example of a B2B Social Media strategy
LinkedIn, Twitter and YouTube are sexy B2B marketing channels. But without a robust social media strategy they will fail. Steal mine.
Voice marketing; 3 tips you’ve not heard before
Voice marketing is a better description for modern telemarketing as it includes video calls. Here’s a list of 3 telemarketing tips plus a bonus.
How to turn your B2B website into a lead generation machine
11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.