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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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What is Generative Engine Optimisation (GEO)
5th August 20245th August 2024 Graham SmithB2B Marketing, Marketing Ideas, SEO

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) represents the latest evolution in search optimisation, tailored to align with the mechanics of AI-driven search results like Google AI Snippets and LLMs such as ChatGPT and Bard (now Gemini).

Understanding the difference between brand and identity
9th March 202417th July 2024 Graham SmithB2B Marketing, Marketing Ideas

Understanding the difference between brand and identity

‘Brand’ and ‘Identity’ are often used interchangeably. But they are not the same thing. Understanding their distinct roles and how they complement each other.

Small business website design; originality is best
4th January 20244th March 2024 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

Small business website design; originality is best

It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.

Website copywriting: Emotional vs Rational text
3rd November 20234th March 2024 Graham SmithB2B Marketing, Content Marketing, Digital Marketing, Marketing Ideas

Website copywriting: Emotional vs Rational text

Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?

Unpacking the Hype: A Casual Chat about the Copywriting AI Tool
18th September 20234th March 2024 Graham SmithB2B Marketing, Content Marketing

Don’t use an AI copywriting tool

One of the more popular uses of AI is for copywriting – and there’s an AI copywriting tool for everyone. I examine the pros and cons and do a little test.

Unpacking the Hype: A Casual Chat about the Copywriting AI Tool
6th August 20234th March 2024 Graham SmithB2B Marketing, Content Marketing

The Rise of the Machines: A Look at the AI Copywriting Tool Revolution

Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool.

3 tips before building your website
27th August 202212th September 2023 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

3-point plan before you start building a website

Learn from my mistakes with this 3-point plan before you start building a new B2B website.

Full details of my Account Based Marketing campaign
1st June 202212th September 2023 Graham SmithB2B Marketing, Data Marketing, Marketing Ideas

Full details of my Account Based Marketing campaign

Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.

My guide to B2B email lead generation
13th May 202227th May 2024 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, Marketing Ideas

My guide to better B2B email lead generation

For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.

How much did the pandemic impact marketing budgets?
30th March 202212th September 2023 Graham SmithB2B Marketing, Marketing Ideas

How much did the pandemic impact marketing budgets?

The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.

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  • What is Generative Engine Optimisation (GEO)? 5th August 2024
  • Understanding the difference between brand and identity 9th March 2024
  • Small business website design; originality is best 4th January 2024
  • Website copywriting: Emotional vs Rational text 3rd November 2023
  • Don’t use an AI copywriting tool 18th September 2023

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