Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.
My guide to better B2B email lead generation
For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.
How much did the pandemic impact marketing budgets?
The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.
Steal my example of a B2B Social Media strategy
LinkedIn, Twitter and YouTube are sexy B2B marketing channels. But without a robust social media strategy they will fail. Steal mine.
Voice marketing; 3 tips you’ve not heard before
Voice marketing is a better description for modern telemarketing as it includes video calls. Here’s a list of 3 telemarketing tips plus a bonus.
How to turn your B2B website into a lead generation machine
11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.
A practical guide to SaaS marketing strategy for start-ups
Bin the theory. Let’s roll up our sleeves and get on with producing effective SaaS marketing that generates revenue. Go.
Copy my content marketing strategy that delivers results
I reveal the content marketing strategy I use in 5 simple steps, and show the real results it has achieved. Content is King.
Growth Hacking; what are marketing OKRs, ICE and North Star Metric?
A plain English explanation of the North Star Metric, OKRs and ICE. Critical elements used in Growth Hacking.
What is B2B Marketing? And how to do it successfully
A simple answer to the question “What is B2B marketing?”, with downloadable templates to help you build a strategy and B2B marketing plan.