Lead generation during the coronavirus pandemic is tough. Here’s 5 things I’ve done to improve results.
UK guide to B2B email marketing laws (warning, it’s tricky)
There are laws that govern B2B email marketing. What a surprise. Here’s a guide to a tricky piece of UK marketing.
5 figures every CEO should check with their marketing guys
Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.
Quick fixes to improve B2B lead generation (one will be new to you)
You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.
Stop counting ‘Likes’ – it’s a waste of time
Clicking the ‘Like’ button on social media does not lead to increased purchasing or change customer behaviour according to Harvard Business Review. Learn more here…
You’re not getting enough traffic from Social Media, here’s why…
You may think you’re doing something wrong. I’ll explain why it’s not your fault…
Should you stop marketing during the Coronavirus outbreak? 10 things you might consider
Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.
5 tips: A practical guide to content marketing
Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,
Need, want, pain; what’s the difference, and why it matters
‘Need’, ‘want’ and ‘pain point’ crop up in many marketing conversations, but they are not the same thing. Each desire requires a different treatment.
How much should you spend on marketing? What’s the average budget?
I’ve used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?