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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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Full details of my Account Based Marketing campaign
1st June 202215th July 2022 Graham SmithB2B Marketing, Data Marketing, Marketing Ideas

Full details of my Account Based Marketing campaign

Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.

My guide to B2B email lead generation
13th May 202215th July 2022 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, Marketing Ideas

My guide to better B2B email lead generation

For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.

How much did the pandemic impact marketing budgets?
30th March 202230th May 2022 Graham SmithB2B Marketing, Marketing Ideas

How much did the pandemic impact marketing budgets?

The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.

Steal my example of a B2B Social Media strategy
6th January 202228th May 2022 Graham SmithB2B Marketing, Marketing Ideas, Social Media

Steal my example of a B2B Social Media strategy

LinkedIn, Twitter and YouTube are sexy B2B marketing channels. But without a robust social media strategy they will fail. Steal mine.

Voice marketing; 3 tips you’ve not heard before
17th December 202128th May 2022 Graham SmithB2B Marketing, Marketing Ideas, Telemarketing

Voice marketing; 3 tips you’ve not heard before

Voice marketing is a better description for modern telemarketing as it includes video calls. Here’s a list of 3 telemarketing tips plus a bonus.

How to turn your B2B website into a lead generation machine
12th November 202128th May 2022 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

How to turn your B2B website into a lead generation machine

11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.

A practical guide to SaaS marketing strategy for start-ups
1st October 202128th May 2022 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, Marketing Ideas

A practical guide to SaaS marketing strategy for start-ups

Bin the theory. Let’s roll up our sleeves and get on with producing effective SaaS marketing that generates revenue. Go.

Copy my content marketing strategy that delivers results
10th September 202128th May 2022 Graham SmithB2B Marketing, Content Marketing, Marketing Ideas

Copy my content marketing strategy that delivers results

I reveal the content marketing strategy I use in 5 simple steps, and show the real results it has achieved. Content is King.

Growth Hacking; North Star Metric, OKRs and ICE explained
23rd July 202128th May 2022 Graham SmithB2B Marketing, Data Marketing, Marketing Ideas

Growth Hacking; what are marketing OKRs, ICE and North Star Metric?

A plain English explanation of the North Star Metric, OKRs and ICE. Critical elements used in Growth Hacking.

What is B2B marketing?
28th May 202128th May 2022 Graham SmithB2B Marketing, Marketing Ideas

What is B2B Marketing? And how to do it successfully

A simple answer to the question “What is B2B marketing?”, with downloadable templates to help you build a strategy and B2B marketing plan.

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Recent Blog Posts

  • Full details of my Account Based Marketing campaign 1st June 2022
  • My guide to better B2B email lead generation 13th May 2022
  • How much did the pandemic impact marketing budgets? 30th March 2022
  • Steal my example of a B2B Social Media strategy 6th January 2022
  • Voice marketing; 3 tips you’ve not heard before 17th December 2021

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Marketing Graham, Leigh Road, Islington, London N5 1SR
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