Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.
5 tips: A practical guide to content marketing
Creating a content marketing schedule can be tricky. Here are 5 things I do to help fill my content calendar,
Need, want, pain point; what’s the difference, and why it matters.
‘Need’, ‘want’ and ‘pain point’ crop up in many marketing conversations, but they are not the same thing. Each desire requires a different treatment.
How much should you spend on marketing? What’s the average budget?
I’ve used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?
3 min video: 7 tips for better production of B2B videos
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.
Next year you may have to pay customers for their data
The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.
Your B2B brand: Nobody buys from a clown
When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want an element of fun. Buying for our company is different.
Purchases for yourself are different from purchases for your company. Here’s why it matters…
What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it’s all about risk.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
Telemarketing kills kittens
I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age.