I’ve written a number of B2B marketing reports over the years, mostly about lead generation and the value of human interaction in a digital world. A collection of them are here for you to download. Enjoy.
‘Lead Scoring & Content Marketing; how to prevent sales leads failing’
Lead Scoring tells you where a contact is within the sales process; Content helps keep them engaged. 80% of sales leads are not followed-up, so can these two tools help prevent your leads from falling into the sales gap?
Potential clients frequently fall into the ‘sales gap’ – the stage between a lead and an opportunity. I’ve identified three main reasons – BANT, Management and Follow-up.
My free 8-page report examines how Lead scoring and Content Marketing can help bridge the sales gap and ensure you squeeze maximum ROI from your marketing budget.