Generative Engine Optimisation (GEO) represents the latest evolution in search optimisation, tailored to align with the mechanics of AI-driven search results like Google AI Snippets and LLMs such as ChatGPT and Bard (now Gemini).
Category: B2B Marketing
My blog posts with B2B Marketing tips by date order. If there are any B2B Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Understanding the difference between brand and identity
‘Brand’ and ‘Identity’ are often used interchangeably. But they are not the same thing. Understanding their distinct roles and how they complement each other.
Small business website design; originality is best
It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.
Website copywriting: Emotional vs Rational text
Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?
Don’t use an AI copywriting tool
One of the more popular uses of AI is for copywriting – and there’s an AI copywriting tool for everyone. I examine the pros and cons and do a little test.
The Rise of the Machines: A Look at the AI Copywriting Tool Revolution
Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool.
3-point plan before you start building a website
Learn from my mistakes with this 3-point plan before you start building a new B2B website.
Full details of my Account Based Marketing campaign
Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.
My guide to better B2B email lead generation
For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.
How much did the pandemic impact marketing budgets?
The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.