It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.
Category: Digital Marketing
My blog posts with Digital Marketing tips by date order. If there are any Digital Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Website copywriting: Emotional vs Rational text
Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?
3-point plan before you start building a website
Learn from my mistakes with this 3-point plan before you start building a new B2B website.
My guide to better B2B email lead generation
For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.
How to turn your B2B website into a lead generation machine
11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.
A practical guide to SaaS marketing strategy for start-ups
Bin the theory. Let’s roll up our sleeves and get on with producing effective SaaS marketing that generates revenue. Go.
How Google’s new ‘mobile-first’ policy reduces your website traffic
Failing to focus on the mobile phone version of your website will reduce ready-to-buy visitors. Learn about the new Google mobile first policy.
5 figures every SME CEO should check with their marketing guys
Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.
Quick fixes to improve B2B lead generation (one will be new to you)
You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.
Stop counting ‘Likes’ – it’s a waste of time
Clicking the ‘Like’ button on social media does not lead to increased purchasing or change customer behaviour according to Harvard Business Review. Learn more here…