There are laws that govern B2B email marketing. What a surprise. Here’s a guide to a tricky piece of UK marketing.
Category: Digital Marketing
My blog posts with Digital Marketing tips by date order. If there are any Digital Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
5 figures every CEO should check with their marketing guys
Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.
Quick fixes to improve B2B lead generation (one will be new to you)
You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.
Stop counting ‘Likes’ – it’s a waste of time
Clicking the ‘Like’ button on social media does not lead to increased purchasing or change customer behaviour according to Harvard Business Review. Learn more here…
You’re not getting enough traffic from Social Media, here’s why…
You may think you’re doing something wrong. I’ll explain why it’s not your fault…
3 min video: 7 tips for better production of B2B videos
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
5 tips: Google Analytics for beginners
Here are five Google Analytics tips that could make a difference to your marketing intelligence.
5 tips: New ways to achieve social media success
Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites.
10 tips: Get more from online demonstrations
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts? Learn more about effective online pitching and teaching.