Generative Engine Optimisation (GEO) represents the latest evolution in search optimisation, tailored to align with the mechanics of AI-driven search results like Google AI Snippets and LLMs such as ChatGPT and Bard (now Gemini).
Category: SEO
My blog posts with SEO tips by date order. If there are any SEO subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Small business website design; originality is best
It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.
3-point plan before you start building a website
Learn from my mistakes with this 3-point plan before you start building a new B2B website.
How to turn your B2B website into a lead generation machine
11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.
How Google’s new ‘mobile-first’ policy reduces your website traffic
Failing to focus on the mobile phone version of your website will reduce ready-to-buy visitors. Learn about the new Google mobile first policy.
5 figures every SME CEO should check with their marketing guys
Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.
Quick fixes to improve B2B lead generation (one will be new to you)
You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
5 tips: Google Analytics for beginners
Here are five Google Analytics tips that could make a difference to your marketing intelligence.
5 tips: How to get a higher ranking on Google
Stop cheating and get a higher ranking on Google. Drop the steroid SEO tactics and start using ‘natural’ methods to achieve your goals. Here’s my 5 tips (plus a bonus).