Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.
Category: Data Marketing
My blog posts with Data Marketing tips by date order. If there are any Data Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
My guide to better B2B email lead generation
For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.
A practical guide to SaaS marketing strategy for start-ups
Bin the theory. Let’s roll up our sleeves and get on with producing effective SaaS marketing that generates revenue. Go.
Growth Hacking; what are marketing OKRs, ICE and North Star Metric?
A plain English explanation of the North Star Metric, OKRs and ICE. Critical elements used in Growth Hacking.
Quick fixes to improve B2B lead generation (one will be new to you)
You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.
Should you stop marketing during the Coronavirus outbreak? 10 things you might consider
Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.
Next year you may have to pay customers for their data
The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.
Telemarketing kills kittens
I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age.
2 min video: Get more from online demonstrations
Quick tips showing you how to get more from your online demonstrations and presentations.
10 tips: Getting past the Gatekeeper
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.