Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?
Category: Content Marketing
My blog posts with Content Marketing tips by date order. If there are any Content Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Don’t use an AI copywriting tool
One of the more popular uses of AI is for copywriting – and there’s an AI copywriting tool for everyone. I examine the pros and cons and do a little test.
The Rise of the Machines: A Look at the AI Copywriting Tool Revolution
Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool.
Copy my content marketing strategy that delivers results
I reveal the content marketing strategy I use in 5 simple steps, and show the real results it has achieved. Content is King.
5 tips: A practical guide to content marketing
Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,
3 min video: 7 tips for better production of B2B videos
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.
How to write blog posts that people love
Writing is a skill. A skill that can be perfected through practice. But writing online needs some additional tips to ensure your material is found, engaging and easily digested. Click to learn more.
How valid research improves the authority of your content
Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check your research is accurate?
How content marketing will change after 2018
There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General Data Protection Regulation alter content in 2018?
5 tips: Creating a content & telemarketing cocktail
Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and positioning your company as experts. Now research by the DMA shows that 64% of marketers are blending content into their telemarketing.