Voice marketing is a better description for modern telemarketing as it includes video calls. Here’s a list of 3 telemarketing tips plus a bonus.
My blog posts with Telemarketing tips by date order. If there are any Telemarketing subjects you would like me to cover in the future just drop me a line; email@example.com
Telemarketing kills kittens
I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age.
10 tips: Getting past the Gatekeeper
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
How… To… Write… Powerful… B2B… Telemarketing… Scripts
The headline doesn’t read well, does it? Bit robotic? That’s how telemarketing scripts can sound. So are scripts for B2B telemarketing a waste of time? I have some suggestions.
Want B2B prospects to opt-in? Call them
As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
You don’t need ‘opt-in’ to store a switchboard number
The arrival of the EU Data Regulation will add restrictions on many marketing channels, notably email and direct mail, so is it time to blow the dust off B2B telemarketing?
Strawberries & Cream, Romeo & Juliet, Telemarketing & Email
Telemarketing and email are a match made in marketing heaven according to new research by the Direct Marketing Association (DMA). But some marketers don’t seem to appreciate the benefits of this relationship.
5 tips: Creating a content & telemarketing cocktail
Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and positioning your company as experts. Now research by the DMA shows that 64% of marketers are blending content into their telemarketing.
Don’t parachute into the Boardroom
I recently issued a White Paper titled ‘A Plan to Reach C-level Decision-Makers’, where we suggested it was better to talk to junior managers before engaging with C-level. Many other sales & marketing executives disagreed.