You may think you’re doing something wrong. I’ll explain why it’s not your fault…
Category: Digital Marketing
My blog posts with Digital Marketing tips by date order. If there are any Digital Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
3 min video: 7 tips for better production of B2B videos
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
5 tips: Google Analytics for beginners
Here are five Google Analytics tips that could make a difference to your marketing intelligence.
5 tips: New ways to achieve social media success
Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites.
10 tips: Get more from online demonstrations
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts? Learn more about effective online pitching and teaching.
How to test your marketing ideas and check the results are valid
A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how.
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
How valid research improves the authority of your content
Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check your research is accurate?
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?