A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how.
Category: Direct Mail
My blog posts with Direct Mail tips by date order. If there are any Direct Mail subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
2 min video: How to write successful direct mail letters
Quick tips on how to write successful sales letters now that direct mail is back in fashion.
10 tips: How to write successful sales letters
There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of direct mail.
Why did Google send me a letter?
Ages ago I set up a Google account so my firm could use Google Adwords. As part of the process I gave them my work email address. So why did Google go to the effort and expense of sending me a piece of direct mail in the post?