The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.
Category: Marketing Law
My blog posts about Marketing Law by date order. If there are any subjects you would like me to cover in the future (GDPR, ePrivacy, etc) just drop me a line; gsmith@marketinggraham.com
Why you need to understand the GDPR and ePrivacy connection
Broadly speaking, data privacy in the UK will be covered by GDPR and the forthcoming ePrivacy Regulation. Understanding how they work together is essential.
GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?
‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
3 tips: Steal my GDPR action plan
I’ve decided to share with you the 3-point plan I’ve been constructing since 2012 – it may not be perfect, and will almost certainly change/develop, but here’s your chance to steal it.
How Brexit impacts marketing data in the UK
GDPR is a new law that covers marketing data and was introduced in all EU countries on 28 May 2016. So why would any UK organisation want to take account of an EU law after Brexit? Here are 3 reasons.
The GDPR became law yesterday… and nobody cared
On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.
10 Must-know facts about the new EU data law
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.
Want B2B prospects to opt-in? Call them
As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
You don’t need ‘opt-in’ to store a switchboard number
The arrival of the EU Data Regulation will add restrictions on many marketing channels, notably email and direct mail, so is it time to blow the dust off B2B telemarketing?