I’ve decided to share with you the 3-point plan I’ve been constructing since 2012 – it may not be perfect, and will almost certainly change/develop, but here’s your chance to steal it.
Category: Digital Marketing
My blog posts with Digital Marketing tips by date order. If there are any Digital Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
10 tips: How to boost Twitter without downloading Apps
Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in its natural ‘marketing’ habitat, without relying on the latest software. Here’s my Twitter tips.
How attractive is social media? New research reveals the truth
Is social media working for you? Have you checked? Research from the DMA shows that while social media is popular with marketing folk, it may not be very effective for customer acquisition.
Strawberries & Cream, Romeo & Juliet, Telemarketing & Email
Telemarketing and email are a match made in marketing heaven according to new research by the Direct Marketing Association (DMA). But some marketers don’t seem to appreciate the benefits of this relationship.
5 tips: How to get a higher ranking on Google
Stop cheating and get a higher ranking on Google. Drop the steroid SEO tactics and start using ‘natural’ methods to achieve your goals. Here’s my 5 tips (plus a bonus).
What can these guys teach you about opt-in marketing?
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
Discover the multi-channel dream team; events, email and telemarketing
Effective marketing has always been multi-channel, and in my experience events, email and telemarketing are the dream team for business-to-business marketing. There’s also a research to support my experience.
You’ll never sell a £60k product with just an email and a tweet
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?