Alright, mate! Fancy a chinwag about the latest tech fad? Let’s talk about the ‘ai copywriting tool’. You’ve probably heard about it. Maybe even had a dabble yourself. But is it all it’s cracked up to be? Let’s dive in and find out.
Pros of Using an AI Copywriting Tool:
Quick as a Flash! – Gone are the days of waiting for creative inspiration to strike. With an AI copywriting tool, you get content in a jiffy. No more staring at a blank screen waiting for the words to magically appear. Just input, click, and voila!
Cost-Effective – Hiring a full-time copywriter can be costly, especially if you’re a startup or small business. With AI, it’s a one-time investment or a recurring subscription fee. It’s like having a copywriter on retainer, without the need for tea breaks.
Consistency – Human writers can have their off days. A little too much to drink last night? Might result in shoddy writing the next day. But AI? It’s always at its prime and delivers consistent content every time.
SEO Optimisation – Some tools out there, apart from generating content, also offer ways to optimise it for search engines. Getting your site to the top of Google’s SERPs? Count me in!
Adaptable to Various Tones & Styles – Want to sound like Shakespeare or more like a laid-back lad from Liverpool? Many AI tools allow you to customise the tone and style.
Cons of Using an AI Copywriting Tool:
Lacks Human Touch – There’s a certain je ne sais quoi about human writing, isn’t there? AI tools might miss out on the emotional nuance or the unique flair that a human writer brings to the table.
Not Always Spot On – While it’s true AI can generate content quickly, sometimes what you get can be a bit…how should I put it? Wonky? It might not always grasp the context perfectly.
Dependency – Over-relying on an AI copywriting tool might make you lose touch with your own writing skills. Remember, just like any tool, it should aid, not replace.
Ethical Dilemmas – Some argue that it’s putting real, hard-working copywriters out of a job. There’s a debate to be had about the ethics of shifting towards automated copy over human-generated content.
Overuse Can Lead to Generic Content – If everyone jumps on the AI bandwagon, we might end up seeing a lot of similar-sounding content on the web. Not quite the unique brand voice you were hoping for, eh?
Wrapping Up
So, should you jump onto the ‘ai copywriting tool’ hype? As with most things, moderation is key. While it can be a fantastic tool to aid in generating content quickly, it shouldn’t replace genuine human creativity and emotion. If you ask me, it’s all about striking the right balance. Use AI for those dry, repetitive tasks, but always sprinkle in a bit of that human touch to make your content truly shine.
Till next time, keep those creative juices flowing, and maybe give that AI pal of yours a little nod of appreciation. Cheers!
This blog was written by ChatGPT. Could you tell? The prompt I used was “Write a blog about using AI for copywriting, write in a casual UK English style, analysing the pros and cons. The key phrase for SEO is AI copywriting tool”.
There’s an alternative version written by a human. Me. Click ‘Don’t use copywriting AI tools‘ to see the difference.
March 2024 Update: Checking Google Analytics I can see that the average time spent reading the ‘human version’ of the blog is 2 mins 6 seconds. The average time for the ‘AI version’ is 38 seconds. I think that proves the human version is more engaging because they both have the same subject and same amount of text.