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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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How much should you spend on marketing? What's the average budget?
13th September 201927th May 2022 Graham SmithB2B Marketing

How much should you spend on marketing? What’s the average budget?

I’ve used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?

3 min video: 7 tips for better production of B2B videos
5th July 201927th May 2022 Graham SmithB2B Marketing, Content Marketing, Digital Marketing, Marketing Ideas, Social Media

3 min video: 7 tips for better production of B2B videos

Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.

Next year you may have to pay customers for their data
31st May 201927th May 2022 Graham SmithB2B Marketing, Data Marketing, Marketing Law

Next year you may have to pay customers for their data

The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.

Your B2B brand: Nobody buys from a clown
11th March 201927th May 2022 Graham SmithB2B Marketing

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want an element of fun. Buying for our company is different.

Purchases for yourself are different from purchases for your company (and why it matters)
8th March 201927th May 2022 Graham SmithB2B Marketing

Purchases for yourself are different from purchases for your company. Here’s why it matters…

What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it’s all about risk.

Get started on your B2B marketing plan & strategy
5th November 201827th May 2022 Graham SmithB2B Marketing

Get started on your B2B marketing plan & strategy

Sometimes you don’t have time to write a full marketing plan. This is quick and easy guide to the basics – a foundation you can build upon.

10 myths about SEO
11th September 201827th May 2022 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

10 tips: Myths about SEO

There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.

Telemarketing kills kittens
9th July 201830th March 2022 Graham SmithB2B Marketing, Data Marketing, Telemarketing

Telemarketing kills kittens

I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age.

Get my Social Media Guide for staff
7th May 201827th May 2022 Graham SmithB2B Marketing, Social Media

Get my Social Media Guide for staff

Encouraging staff to engage with your social media can be a struggle, but you also need to explain the do’s and don’ts. Get my social media guide…

5 tips: Google Analytics for beginners
17th March 201827th May 2022 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

5 tips: Google Analytics for beginners

Here are five Google Analytics tips that could make a difference to your marketing intelligence.

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Recent Blog Posts

  • B2B Podcast Strategy: How to stop making a mess of it 30th August 2025
  • Benefits of your own B2B market research and how to start 25th October 2024
  • Generative Engine Optimisation (GEO): What It Is and Why You Should Care 5th August 2024
  • Brand vs Identity: The difference every B2B marketer should know 9th March 2024
  • Small business website design; originality is best 4th January 2024

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Marketing Graham, Leigh Road, Islington, London N5 1SR
  • Home
  • B2B Marketing Consultant
    • Calling all CEOs
    • Message for Marketers
    • Services for Sales
  • Marketing Blog
  • Knowledge
    • Case Studies
    • Slide Presentations
    • Marketing Tools
    • Videos
    • Reports
  • About Me
  • Contact
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