Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.
How to test your marketing ideas and check the results are valid
A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how.
How to write blog posts that people love
Writing is a skill. A skill that can be perfected through practice. But writing online needs some additional tips to ensure your material is found, engaging and easily digested. Click to learn more.
Why you need to understand the GDPR and ePrivacy connection
Broadly speaking, data privacy in the UK will be covered by GDPR and the forthcoming ePrivacy Regulation. Understanding how they work together is essential.
GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?
‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
‘Brand awareness’ is a load of …
…bull****. If your marketing budget is less than £250,000 per annum, ditch the brand awareness programme and concentrate on direct sales and lead generation. Here’s why…
Why you should reduce the size of your logo
People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their logo. It’s an unhealthy view of marketing.
How valid research improves the authority of your content
Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check your research is accurate?
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?