What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it’s all about risk.
Get started on your B2B marketing plan & strategy
Sometimes you don’t have time to write a full marketing plan. This is quick and easy guide to the basics – a foundation you can build upon.
10 tips: Myths about SEO
There’s plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It’s time to dispel the tall tales.
Telemarketing kills kittens
I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age.
Get my Social Media Guide for staff
Encouraging staff to engage with your social media can be a struggle, but you also need to explain the do’s and don’ts. Get my social media guide…
5 tips: Google Analytics for beginners
Here are five Google Analytics tips that could make a difference to your marketing intelligence.
5 tips: New ways to achieve social media success
Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites.
2 min video: Get more from online demonstrations
Quick tips showing you how to get more from your online demonstrations and presentations.
10 tips: Get more from online demonstrations
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts? Learn more about effective online pitching and teaching.
10 tips: Getting past the Gatekeeper
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.