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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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You're not getting enough traffic from Social Media, here's why...
14th May 202012th September 2023 Graham SmithB2B Marketing, Digital Marketing, Social Media

You’re not getting enough traffic from Social Media, here’s why…

You may think you’re doing something wrong. I’ll explain why it’s not your fault…

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider
30th March 202012th September 2023 Graham SmithB2B Marketing, Data Marketing

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.

A practical guide to building a content marketing schedule
12th January 202012th September 2023 Graham SmithB2B Marketing, Content Marketing, Marketing Ideas

5 tips: A practical guide to content marketing

Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,

Need, want, pain point; what's the difference, and why it matters.
16th November 201927th May 2022 Graham SmithB2B Marketing

Need, want, pain; what’s the difference, and why it matters

‘Need’, ‘want’ and ‘pain point’ crop up in many marketing conversations, but they are not the same thing. Each desire requires a different treatment.

How much should you spend on marketing? What's the average budget?
13th September 201927th May 2022 Graham SmithB2B Marketing

How much should you spend on marketing? What’s the average budget?

I’ve used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?

3 min video: 7 tips for better production of B2B videos
5th July 201927th May 2022 Graham SmithB2B Marketing, Content Marketing, Digital Marketing, Marketing Ideas, Social Media

3 min video: 7 tips for better production of B2B videos

Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.

Next year you may have to pay customers for their data
31st May 201927th May 2022 Graham SmithB2B Marketing, Data Marketing, Marketing Law

Next year you may have to pay customers for their data

The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.

Your B2B brand: Nobody buys from a clown
11th March 201927th May 2022 Graham SmithB2B Marketing

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want an element of fun. Buying for our company is different.

Purchases for yourself are different from purchases for your company (and why it matters)
8th March 201927th May 2022 Graham SmithB2B Marketing

Purchases for yourself are different from purchases for your company. Here’s why it matters…

What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it’s all about risk.

Get started on your B2B marketing plan & strategy
5th November 201827th May 2022 Graham SmithB2B Marketing

Get started on your B2B marketing plan & strategy

Sometimes you don’t have time to write a full marketing plan. This is quick and easy guide to the basics – a foundation you can build upon.

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  • Don’t use an AI copywriting tool 18th September 2023
  • The Rise of the Machines: A Look at the AI Copywriting Tool Revolution 6th August 2023
  • 3-point plan before you start building a website 27th August 2022
  • Full details of my Account Based Marketing campaign 1st June 2022
  • My guide to better B2B email lead generation 13th May 2022

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