People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their logo. It’s an unhealthy view of marketing.
How valid research improves the authority of your content
Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check your research is accurate?
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
3 tips: Steal my GDPR action plan
I’ve decided to share with you the 3-point plan I’ve been constructing since 2012 – it may not be perfect, and will almost certainly change/develop, but here’s your chance to steal it.
How Brexit impacts marketing data in the UK
GDPR is a new law that covers marketing data and was introduced in all EU countries on 28 May 2016. So why would any UK organisation want to take account of an EU law after Brexit? Here are 3 reasons.
The GDPR became law yesterday… and nobody cared
On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.
2 min video: Improving customer acquisition
Quick tips on how to improve customer acquisition and win more B2B clients.
10 Must-know facts about the new EU data law
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.
10 tips: Must-know facts for improving customer acquisition
Fishing for new customers is a vital part of B2B marketing. Here’s my top tips for improving customer acquisition.
How… To… Write… Powerful… B2B… Telemarketing… Scripts
The headline doesn’t read well, does it? Bit robotic? That’s how telemarketing scripts can sound. So are scripts for B2B telemarketing a waste of time? I have some suggestions.