A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how.
Category: Data Marketing
My blog posts with Data Marketing tips by date order. If there are any Data Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
How to write blog posts that people love
Writing is a skill. A skill that can be perfected through practice. But writing online needs some additional tips to ensure your material is found, engaging and easily digested. Click to learn more.
Why you need to understand the GDPR and ePrivacy connection
Broadly speaking, data privacy in the UK will be covered by GDPR and the forthcoming ePrivacy Regulation. Understanding how they work together is essential.
GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?
‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
Why you should reduce the size of your logo
People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their logo. It’s an unhealthy view of marketing.
Which marketing channels make customers feel most valued?
The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how much you appreciate their custom – so which channels make customers feel valued?
3 tips: Steal my GDPR action plan
I’ve decided to share with you the 3-point plan I’ve been constructing since 2012 – it may not be perfect, and will almost certainly change/develop, but here’s your chance to steal it.
How Brexit impacts marketing data in the UK
GDPR is a new law that covers marketing data and was introduced in all EU countries on 28 May 2016. So why would any UK organisation want to take account of an EU law after Brexit? Here are 3 reasons.
The GDPR became law yesterday… and nobody cared
On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few ‘tech’ publications (Computer Weekly, etc) gave it any mention. Here’s why.