Quick tips on how to improve customer acquisition and win more B2B clients.
Category: Data Marketing
My blog posts with Data Marketing tips by date order. If there are any Data Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
10 Must-know facts about the new EU data law
There’s a new data law coming out of the European Parliament and it’s causing confusion in marketing departments. Here’s 10 facts to clarify how the General Data Protection Regulation affects direct marketing.
How… To… Write… Powerful… B2B… Telemarketing… Scripts
The headline doesn’t read well, does it? Bit robotic? That’s how telemarketing scripts can sound. So are scripts for B2B telemarketing a waste of time? I have some suggestions.
Marketing is 80% implementation and only 20% ideas
This article is just for marketing professionals. Bombarded every day by amateurs that want to share their latest marketing ideas. (Give me strength.)
Want B2B prospects to opt-in? Call them
As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
How attractive is social media? New research reveals the truth
Is social media working for you? Have you checked? Research from the DMA shows that while social media is popular with marketing folk, it may not be very effective for customer acquisition.
“Your brand is what people say about you when you’re not in the room”
The headline above is a quote from Jeff Bezos, founder of Amazon. If you believe it’s true, then you will realise that brand has very little to do with the size of your logo and more to do with the service you deliver every day.
You don’t need ‘opt-in’ to store a switchboard number
The arrival of the EU Data Regulation will add restrictions on many marketing channels, notably email and direct mail, so is it time to blow the dust off B2B telemarketing?
2 min video: How to write successful direct mail letters
Quick tips on how to write successful sales letters now that direct mail is back in fashion.
10 tips: How to write successful sales letters
There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of direct mail.