This article is just for marketing professionals. Bombarded every day by amateurs that want to share their latest marketing ideas. (Give me strength.)
Want B2B prospects to opt-in? Call them
As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what’s the most effective way of gaining marketing consent?
10 tips: How to boost Twitter without downloading Apps
Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in its natural ‘marketing’ habitat, without relying on the latest software. Here’s my Twitter tips.
How attractive is social media? New research reveals the truth
Is social media working for you? Have you checked? Research from the DMA shows that while social media is popular with marketing folk, it may not be very effective for customer acquisition.
“Your brand is what people say about you when you’re not in the room”
The headline above is a quote from Jeff Bezos, founder of Amazon. If you believe it’s true, then you will realise that brand has very little to do with the size of your logo and more to do with the service you deliver every day.
You don’t need ‘opt-in’ to store a switchboard number
The arrival of the EU Data Regulation will add restrictions on many marketing channels, notably email and direct mail, so is it time to blow the dust off B2B telemarketing?
2 min video: How to write successful direct mail letters
Quick tips on how to write successful sales letters now that direct mail is back in fashion.
10 tips: How to write successful sales letters
There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of direct mail.
How content marketing will change after 2018
There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General Data Protection Regulation alter content in 2018?
Strawberries & Cream, Romeo & Juliet, Telemarketing & Email
Telemarketing and email are a match made in marketing heaven according to new research by the Direct Marketing Association (DMA). But some marketers don’t seem to appreciate the benefits of this relationship.