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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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How Google's new 'mobile-first' policy reduces your website traffic
4th March 202128th May 2022 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

How Google’s new ‘mobile-first’ policy reduces your website traffic

Failing to focus on the mobile phone version of your website will reduce ready-to-buy visitors. Learn about the new Google mobile first policy.

What the hell is Growth Hacking!?
15th January 202128th May 2022 Graham SmithB2B Marketing, Marketing Ideas

What the hell is B2B Growth Hacking!?

I’ve read a lot of Growth Hacking books and they all have a different interpretation of the subject. Here’s my no-nonsense view.

Lead generation in a coronavirus world
18th December 202028th May 2022 Graham SmithB2B Marketing, Marketing Ideas

Lead generation in a #coronavirus world

Lead generation during the coronavirus pandemic is tough. Here’s 5 things I’ve done to improve results.

UK guide to B2B email marketing laws (warning, it's tricky)
20th October 202028th May 2022 Graham SmithB2B Marketing, Marketing Ideas

UK guide to B2B email marketing laws (warning, it’s tricky)

There are laws that govern B2B email marketing. What a surprise. Here’s a guide to a tricky piece of UK marketing.

5 figures every CEO should check with their marketing guys
6th October 202027th May 2022 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO, Social Media

5 figures every SME CEO should check with their marketing guys

Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here’s 5 figures that reveal marketing weakness.

Quick fixes to improve B2B lead generation (at least one will be new to you)
6th September 202021st June 2022 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, SEO, Social Media

Quick fixes to improve B2B lead generation (one will be new to you)

You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders.

Stop counting 'Likes' - it's a waste of time
25th July 202027th May 2022 Graham SmithB2B Marketing, Digital Marketing, Social Media

Stop counting ‘Likes’ – it’s a waste of time

Clicking the ‘Like’ button on social media does not lead to increased purchasing or change customer behaviour according to Harvard Business Review. Learn more here…

You're not getting enough traffic from Social Media, here's why...
14th May 202027th May 2022 Graham SmithB2B Marketing, Digital Marketing, Social Media

You’re not getting enough traffic from Social Media, here’s why…

You may think you’re doing something wrong. I’ll explain why it’s not your fault…

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider
30th March 202027th May 2022 Graham SmithB2B Marketing, Data Marketing

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.

A practical guide to building a content marketing schedule
12th January 202027th May 2022 Graham SmithB2B Marketing, Content Marketing, Marketing Ideas

5 tips: A practical guide to content marketing

Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,

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Recent Blog Posts

  • Full details of my Account Based Marketing campaign 1st June 2022
  • My guide to better B2B email lead generation 13th May 2022
  • How much did the pandemic impact marketing budgets? 30th March 2022
  • Steal my example of a B2B Social Media strategy 6th January 2022
  • Voice marketing; 3 tips you’ve not heard before 17th December 2021

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