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Marketing Graham

I'm a freelance B2B marketing consultant based in London but cover the UK. I promise to boost your sales leads, improve your brand and squeeze more from your marketing budget.

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You're not getting enough traffic from Social Media, here's why...
14th May 202011th February 2021 @Marketing_GrahamB2B Marketing, Digital Marketing, Social Media

You’re not getting enough traffic from Social Media, here’s why…

You may think you’re doing something wrong. I’ll explain why it’s not your fault…

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider
30th March 202011th February 2021 @Marketing_GrahamB2B Marketing, Data Marketing

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time.

A practical guide to building a content marketing schedule
12th January 202011th February 2021 @Marketing_GrahamB2B Marketing, Content Marketing, Marketing Ideas

5 tips: A practical guide to content marketing

Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,

Need, want, pain point; what's the difference, and why it matters.
16th November 201910th February 2021 @Marketing_GrahamB2B Marketing

Need, want, pain; what’s the difference, and why it matters

‘Need’, ‘want’ and ‘pain point’ crop up in many marketing conversations, but they are not the same thing. Each desire requires a different treatment.

How much should you spend on marketing? What's the average budget?
13th September 201910th February 2021 @Marketing_GrahamB2B Marketing

How much should you spend on marketing? What’s the average budget?

I’ve used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?

3 min video: 7 tips for better production of B2B videos
5th July 201911th February 2021 @Marketing_GrahamB2B Marketing, Content Marketing, Digital Marketing, Marketing Ideas, Social Media

3 min video: 7 tips for better production of B2B videos

Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me.

Next year you may have to pay customers for their data
31st May 201910th February 2021 @Marketing_GrahamB2B Marketing, Data Marketing, Marketing Law

Next year you may have to pay customers for their data

The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it.

Your B2B brand: Nobody buys from a clown
11th March 201918th February 2021 @Marketing_GrahamB2B Marketing

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want an element of fun. Buying for our company is different.

Purchases for yourself are different from purchases for your company (and why it matters)
8th March 201910th February 2021 @Marketing_GrahamB2B Marketing

Purchases for yourself are different from purchases for your company. Here’s why it matters…

What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it’s all about risk.

Get started on your B2B marketing plan & strategy
5th November 201811th February 2021 @Marketing_GrahamB2B Marketing

Get started on your B2B marketing plan & strategy

Sometimes you don’t have time to write a full marketing plan. This is quick and easy guide to the basics – a foundation you can build upon.

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Recent Blog Posts

  • Copy my content marketing strategy that delivers results 9th February 2021
  • Growth Hacking; what are OKRs, ICE and the North Star Metric? 20th January 2021
  • How Google’s new ‘mobile-first’ policy reduces your website traffic 4th January 2021
  • What is B2B Marketing? And how to do it successfully 30th December 2020
  • What the hell is Growth Hacking!? 15th December 2020

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Marketing Graham, Leigh Road, Islington, London N5 1SR
  • Home
  • About Me
  • Marketing Consultant
  • Marketing Blog
  • Knowledge
    • Case Studies
    • Slide Presentations
    • Marketing Tools
    • Videos
    • Reports
  • Contact
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