Ages ago I set up a Google account so my firm could use Google Adwords. As part of the process I gave them my work email address. So why did Google go to the effort and expense of sending me a piece of direct mail in the post?
Category: Data Marketing
My blog posts with Data Marketing tips by date order. If there are any Data Marketing subjects you would like me to cover in the future just drop me a line; gsmith@marketinggraham.com
What can these guys teach you about opt-in marketing?
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
Winning Edge: Counter a direct threat
As a Fellow of the Institute of Sales & Marketing Management, I was invited to write an article in the membership magazine ‘Winning Edge’ on the forthcoming General Data Protection Regulation.
Three types of bad marketing that should get the red card
Learning about bad marketing is as valuable as understanding what’s good. Read about ‘Minute’ marketing, ‘Me too’ marketing and ‘Me me me’ marketing – and discover why they should be sent off.
Can your choice of marketing channel affect loyalty?
We’re all familiar with the 4 Ps of the marketing mix; right product, right price, right place, right promotion. It could be argued that customer loyalty follows a similar pattern.
Webinar: How to reach C-level decision makers
This recording of a 30 minute webinar offers advice on how to reach C-level decision makers and includes a 5 point plan.
2% might say Yes, but what about the other 98%?
Lead or Demand Generation tends to concentrate on the prospects who say Yes – the ones who are ready to buy. It’s the metric used to judge the success of most campaigns. But what about the ones that say No?
Discover the multi-channel dream team; events, email and telemarketing
Effective marketing has always been multi-channel, and in my experience events, email and telemarketing are the dream team for business-to-business marketing. There’s also a research to support my experience.
You’ll never sell a £60k product with just an email and a tweet
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?
10 tips: Powerful closing techniques
Closing techniques are many and varied. If you search on the internet, you will find hundreds. But which ones will hit the bullseye? Here are my top 10.