Ages ago I set up a Google account so my firm could use Google Adwords. As part of the process I gave them my work email address. So why did Google go to the effort and expense of sending me a piece of direct mail in the post?
5 tips: How to get a higher ranking on Google
Stop cheating and get a higher ranking on Google. Drop the steroid SEO tactics and start using ‘natural’ methods to achieve your goals. Here’s my 5 tips (plus a bonus).
Now you can predict which firms will buy your product
How can you predict which company will buy your product in the future – fortune cookie? Predictive analytics and big data have been blended to produce Predictive Marketing, a new branch of data science.
What can these guys teach you about opt-in marketing?
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
5 tips: Creating a content & telemarketing cocktail
Most of us have seen the benefits of content marketing – generating warm leads early in the sales process and positioning your company as experts. Now research by the DMA shows that 64% of marketers are blending content into their telemarketing.
Winning Edge: Counter a direct threat
As a Fellow of the Institute of Sales & Marketing Management, I was invited to write an article in the membership magazine ‘Winning Edge’ on the forthcoming General Data Protection Regulation.
Three types of bad marketing that should get the red card
Learning about bad marketing is as valuable as understanding what’s good. Read about ‘Minute’ marketing, ‘Me too’ marketing and ‘Me me me’ marketing – and discover why they should be sent off.
Don’t parachute into the Boardroom
I recently issued a White Paper titled ‘A Plan to Reach C-level Decision-Makers’, where we suggested it was better to talk to junior managers before engaging with C-level. Many other sales & marketing executives disagreed.
Can your choice of marketing channel affect loyalty?
We’re all familiar with the 4 Ps of the marketing mix; right product, right price, right place, right promotion. It could be argued that customer loyalty follows a similar pattern.
Webinar: How to reach C-level decision makers
This recording of a 30 minute webinar offers advice on how to reach C-level decision makers and includes a 5 point plan.