Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites.
2 min video: Get more from online demonstrations
Quick tips showing you how to get more from your online demonstrations and presentations.
10 tips: Get more from online demonstrations
Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do’s and Don’ts? Learn more about effective online pitching and teaching.
10 tips: Getting past the Gatekeeper
Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment.
How to test your marketing ideas and check the results are valid
A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how.
How to write blog posts that people love
Writing is a skill. A skill that can be perfected through practice. But writing online needs some additional tips to ensure your material is found, engaging and easily digested. Click to learn more.
Why you need to understand the GDPR and ePrivacy connection
Broadly speaking, data privacy in the UK will be covered by GDPR and the forthcoming ePrivacy Regulation. Understanding how they work together is essential.
GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?
‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?
Get ready for Data Protection ambulance chasers
Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in ‘no win, no fee’ data protection solicitors.
‘Brand awareness’ is a load of …
…bull****. If your marketing budget is less than £250,000 per annum, ditch the brand awareness programme and concentrate on direct sales and lead generation. Here’s why…