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Hello, I'm Graham. A Fellow of the Chartered Institute of Marketing. Here is where I post my experience, thoughts and new marketing ideas. Enjoy.

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My guide to B2B email lead generation
13th May 202227th May 2024 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, Marketing Ideas

My guide to better B2B email lead generation

For best B2B email leads you start with good data, ensure email delivery, grab attention and encourage action. Simple? Not really. Read on.

How much did the pandemic impact marketing budgets?
30th March 202212th September 2023 Graham SmithB2B Marketing, Marketing Ideas

How much did the pandemic impact marketing budgets?

The pandemic affected the world economy and business confidence. But did it affect marketing budgets, and if so, by how much? Here are some scary figures from Gartner’s research.

Steal my example of a B2B Social Media strategy
6th January 202212th September 2023 Graham SmithB2B Marketing, Marketing Ideas, Social Media

Steal my example of a B2B Social Media strategy

LinkedIn, Twitter and YouTube are sexy B2B marketing channels. But without a robust social media strategy they will fail. Steal mine.

Voice marketing; 3 tips youโ€™ve not heard before
17th December 202112th September 2023 Graham SmithB2B Marketing, Marketing Ideas, Telemarketing

Voice marketing; 3 tips you’ve not heard before

Voice marketing is a better description for modern telemarketing as it includes video calls. Here’s a list of 3 telemarketing tips plus a bonus.

How to turn your B2B website into a lead generation machine
12th November 202112th September 2023 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

How to turn your B2B website into a lead generation machine

11 steps to create a production line of prospects from your B2B website. Improve sales lead generation at virtually no cost.

A practical guide to SaaS marketing strategy for start-ups
1st October 202112th September 2023 Graham SmithB2B Marketing, Data Marketing, Digital Marketing, Marketing Ideas

A practical guide to SaaS marketing strategy for start-ups

Bin the theory. Let’s roll up our sleeves and get on with producing effective SaaS marketing that generates revenue. Go.

Copy my content marketing strategy that delivers results
10th September 202112th September 2023 Graham SmithB2B Marketing, Content Marketing, Marketing Ideas

Copy my content marketing strategy that delivers results

I reveal the content marketing strategy I use in 5 simple steps, and show the real results it has achieved. Content is King.

Growth Hacking; North Star Metric, OKRs and ICE explained
23rd July 202112th September 2023 Graham SmithB2B Marketing, Data Marketing, Marketing Ideas

Growth Hacking; what are marketing OKRs, ICE and North Star Metric?

A plain English explanation of the North Star Metric, OKRs and ICE. Critical elements used in Growth Hacking.

What is B2B marketing?
28th May 202112th September 2023 Graham SmithB2B Marketing, Marketing Ideas

What is B2B Marketing? And how to do it successfully

A simple answer to the question “What is B2B marketing?”, with downloadable templates to help you build a strategy and B2B marketing plan.

How Google's new 'mobile-first' policy reduces your website traffic
4th March 202112th September 2023 Graham SmithB2B Marketing, Digital Marketing, Marketing Ideas, SEO

How Google’s new ‘mobile-first’ policy reduces your website traffic

Failing to focus on the mobile phone version of your website will reduce ready-to-buy visitors. Learn about the new Google mobile first policy.

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Recent Blog Posts

  • B2B Podcast Strategy: How to stop making a mess of it 30th August 2025
  • Benefits of your own B2B market research and how to start 25th October 2024
  • Generative Engine Optimisation (GEO): What It Is and Why You Should Care 5th August 2024
  • Brand vs Identity: The difference every B2B marketer should know 9th March 2024
  • Small business website design; originality is best 4th January 2024

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Marketing Graham, Leigh Road, Islington, London N5 1SR
  • Home
  • B2B Marketing Consultant
    • Calling all CEOs
    • Message for Marketers
    • Services for Sales
  • Marketing Blog
  • Knowledge
    • Case Studies
    • Slide Presentations
    • Marketing Tools
    • Videos
    • Reports
  • About Me
  • Contact
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