Podcasts. Everyone seems to have one; most are unlistenable, and yet they can be pure gold for B2B if you don’t treat them like a vanity project.
Benefits of your own B2B market research and how to start
Market research. Sounds about as thrilling as a Monday morning Zoom call, right? But you’d be wrong, its saves awkward “why didn’t we see that coming?” meetings.
Generative Engine Optimisation (GEO): What It Is and Why You Should Care
Generative Engine Optimisation (GEO) represents the latest evolution in search optimisation, tailored to align with the mechanics of AI-driven search results like Google AI Snippets and LLMs such as ChatGPT and Bard (now Gemini).
Brand vs Identity: The difference every B2B marketer should know
‘Brand’ and ‘Identity’ are often used interchangeably. But they are not the same thing. Understanding their distinct roles and how they complement each other.
Small business website design; originality is best
It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not.
Website copywriting: Emotional vs Rational text
Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. But which is best, and what’s the difference?
Don’t use an AI copywriting tool
One of the more popular uses of AI is for copywriting – and there’s an AI copywriting tool for everyone. I examine the pros and cons and do a little test.
The Rise of the Machines: A Look at the AI Copywriting Tool Revolution
Alright, mates! Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool.
3-point plan before you start building a website
Learn from my mistakes with this 3-point plan before you start building a new B2B website.
Full details of my Account Based Marketing campaign
Example of an Account Based Marketing campaign for a SaaS start-up. Learn how I did ABM, the mistakes I made and the successes.