There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General Data Protection Regulation alter content in 2018?
Category: Marketing Law
My blog posts about Marketing Law by date order. If there are any subjects you would like me to cover in the future (GDPR, ePrivacy, etc) just drop me a line; gsmith@marketinggraham.com
What can these guys teach you about opt-in marketing?
Quite a lot actually. The new Canadian Anti-Spam law has removed the ability to contact prospects electronically without their consent. Opt-in marketing is now a rule. You can no longer email, instant message, text or use (some) social media unless you have consent.
Winning Edge: Counter a direct threat
As a Fellow of the Institute of Sales & Marketing Management, I was invited to write an article in the membership magazine ‘Winning Edge’ on the forthcoming General Data Protection Regulation.