Lead or Demand Generation tends to concentrate on the prospects who say Yes – the ones who are ready to buy. It’s the metric used to judge the success of most campaigns. But what about the ones that say No?
Discover the multi-channel dream team; events, email and telemarketing
Effective marketing has always been multi-channel, and in my experience events, email and telemarketing are the dream team for business-to-business marketing. There’s also a research to support my experience.
You’ll never sell a £60k product with just an email and a tweet
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales?
The power of persuasion – 6 ways to influence buying
The psychology around the decision making process and the power of persuasion has constructed many marketing frameworks. This free article lists 6 ways to influencing purchasing decisions.
10 tips: Powerful closing techniques
Closing techniques are many and varied. If you search on the internet, you will find hundreds. But which ones will hit the bullseye? Here are my top 10.