Lead Scoring tells you where a contact is within the sales process; Content helps keep them engaged. 80% of sales leads are not followed-up, so can these two tools help prevent your leads falling into the sales gap?
Potential clients frequently fall into the ‘sales gap’ – the stage between a lead and an opportunity. I’ve identified three main reasons – BANT, Management and Follow-up.
My free 8-page report examines how Lead scoring and Content Marketing can help bridge the sales gap and ensure you squeeze maximum ROI from your marketing budget.
Get the free ‘Lead scoring and Content Marketing’ report today, packed with original research, charts and B2B marketing insight. Complete the form to download.
|Report: Lead scoring and content marketing|