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Get ready for Data Protection ambulance chasers

Europe will pass a new data protection law in Summer 2016. The General Data Protection Regulation will give new rights to all European citizens. Prepare for a rise in 'no win, no fee' data protection...

Graham Smith
December 14, 2016

‘Brand awareness’ is a load of …

...bull****. If your marketing budget is less than £250,000 per annum, ditch the brand awareness programme and concentrate on direct sales and lead generation. Here's why......

Graham Smith
November 27, 2016

Why you should reduce the size of your logo

People often confuse brand with logos. Believing that awareness of their brand is somehow connected with the size of their logo. It's an unhealthy view of marketing....

Graham Smith
October 27, 2016

How valid research improves the authority of your content

Content may be king, but research will provide the stats to make it interesting for your audience. But it has to be valid research or you risk losing your authority. So how do you check...

Graham Smith
September 9, 2016

Which marketing channels make customers feel most valued?

The internet has made it easier to source new suppliers and change supplier the minute a better price is offered. Alternatives are just a click away. To keep customers loyal you need to show how...

Graham Smith
August 23, 2016

3 tips: Steal my GDPR action plan

I've decided to share with you the 3-point plan I've been constructing since 2012 - it may not be perfect, and will almost certainly change/develop, but here’s your chance to steal it....

Graham Smith
July 28, 2016

How Brexit impacts marketing data in the UK

GDPR is a new law that covers marketing data and was introduced in all EU countries on 28 May 2016. So why would any UK organisation want to take account of an EU law after...

Graham Smith
June 28, 2016

The GDPR became law yesterday… and nobody cared

On 25 May 2016, the General Data Protection Regulation became law. I was expecting coverage on the BBC or a few national newspapers, but checking online only a few 'tech' publications (Computer Weekly, etc) gave...

Graham Smith
May 26, 2016

10 Must-know facts about the new EU data law

There's a new data law coming out of the European Parliament and it's causing confusion in marketing departments. Here's 10 facts to clarify how the General Data Protection Regulation affects direct marketing....

Graham Smith
March 10, 2016

10 tips: Must-know facts for improving customer acquisition

Fishing for new customers is a vital part of B2B marketing. Here's my top tips for improving customer acquisition....

Graham Smith
February 12, 2016

How… To… Write… Powerful… B2B… Telemarketing… Scripts

The headline doesn't read well, does it? Bit robotic? That's how telemarketing scripts can sound. So are scripts for B2B telemarketing a waste of time? I have some suggestions....

Graham Smith
January 22, 2016

Marketing is 80% implementation and only 20% ideas

This article is just for marketing professionals. Bombarded every day by amateurs that want to share their latest marketing ideas. (Give me strength.)...

Graham Smith
December 15, 2015

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