Who am I?
I’m fortunate to have worked alongside some exceptional talent, culminating in my Fellowship of the Chartered Institute of Marketing. My work has been recognised at awards (great excuse to wear a bow tie) and clients have given me space to achieve results.
- Created the world’s first variable content magazine
- Cut pipeline team by 50% and achieved 233% increase in discovery calls – all within 6 months
- Sent a laptop into Space. Yes I did, and there’s a video to prove it
I’ve worked with manic start-ups and motivated scale-ups alike. The common thread? Cutting through the buzzwords, acronyms, and hype to get results.
Awards
2024
ITEuropa Awards
Category ‘Best Channel Marketing Campaign’.
2014
ROI Awards 2014
The ROI Awards recognise the ten organisations whose technology deployments have achieved exceptional quantifiable business results.
2018
The OnRec Awards
Finalist in two categories ‘The Creative Online Marketing Award’ and ‘The Innovative use of Social Media in the Recruitment Process Award’
2010
Best of the Best International Print Award
Award for producing the world’s first variable-content printed magazine.
What skills do I have?
I’m a strategist who gets his hands dirty with the execution. And both strategy and execution typically start by asking ChatGPT a few questions.
But in the AI digital world, it’s essential not to lose sight of human interaction. Buyers are people, and tapping into buyer psychology is a skill that many have lost.
However, I usually start a contract by examining a company’s CRM. Because you can’t do smart marketing with dumb data. HubSpot is my preference, but I’ve worked with Salesforce, Pipedrive, etc.
And finally, I get sales and marketing pulling in the same direction. Sales teams do a job I couldn’t do in a million years – and that respect helps me build strong relationships.
All this ensures lean teams are able to punch above their weight.
When I'm not working
If I weren’t a marketer, I’d be a carpenter. There’s something satisfying about building something solid that lasts.
My latest project? The London Table. A coffee table that converts into a dining table and a standing desk.
What does it look like? Imagine if a deck chair and an ironing board had a love child.
That principle of creativity and building something that lasts is what I also apply to my marketing.
Why I wrote the un-sexiest marketing book
(yet it still won an award)
Telemarketing. Yes, the T-word. I was Marketing Director for a Telemarketing Agency. Witnessing the effort and skill first-hand changed my view of this B2B channel.
I decided to write a book explaining (with data and charts) how it’s a powerful tool in the right hands. Available on Amazon, it’s called “Telemarketing Kills Kittens“.
Where do I do my best work?
I excel in small companies, 10-100 staff. Most of my work is with B2B tech, SaaS, and professional services. That said, the principles of scaling lean teams and aligning sales and marketing apply across industries.
I like working with founders and leadership teams that have growth ambition and a plan with numbers – but I can also help with the plan if it’s currently just living in your head.