Graham Smith B2B Marketing Consultant

“I’m a fractional Marketing Director who guarantees to grow UK SaaS & IT Firms”

Say hello to the first marketing consultant who backs results with a rebate guarantee.

Choose your metric, agree on a baseline, and if I don’t hit target within six months, you get half the fee back.

No slides, no sales pitch. Up to 45 minutes discussing your marketing challenges (and walk away with at least one clear action).

Any of these sound familiar?

You want pipeline. It’s critical.

Brand awareness is lovely, but your finance team can’t bank it.

I build and capture demand that turns into qualified prospects your sales team can actually close. No vanity metrics.

A joined-up look and message give buyers confidence.

I’ll set a clear theme across your site, decks, socials, and emails.

You’ll look more like an organisation of substance; the serious outfit customers trust.

Performance Guarantee Brand

Something’s leaking.

I’ll audit the lot, from channels and journeys to tracking and messaging.

Then I fix the root cause, not just the symptoms. Long-term solutions, not sticky tape.

Performance Guarantee ROI

My Performance Guarantees

When you work with me for a minimum of 4 days per week over 6 months, I guarantee measurable performance – or you receive a 50% rebate of my fees.

Choose one of three performance guarantees:

Pipeline Guarantee

Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.

Brand Guarantee

Increase LinkedIn + online mentions by 10%+ within 6 months.

ROI Guarantee

Improve marketing ROI by 10%+ within 6 months.

CEOs & Founders

Running a business is stressful enough without marketing giving you a migraine.

Missed sales targets, rivals looking slicker than you, and a budget that vanishes faster than the office biscuits… ring a bell?

That’s usually weak marketing at work. The fix? That’s what I do.

Sales target on your back? Lucky you.

Let’s be honest, half the so-called “hot leads” you get are about as warm as yesterday’s tea.

That’s where proper marketing works: not vanity numbers, but qualified pipeline – the 5% who are “in market.”

Being the one holding the marketing reins isn’t exactly smooth sailing, is it?

Endless targets, endless tools, endless opinions from people who’ve never actually run a campaign in their life.

If demand gen, identity and budget control feels like pulling teeth, think of me as novocaine. I’m the pain reliever.

Guaranteed marketing results

Choose your business type

Start-up

Big idea, tiny team, scary targets. That about right?

You don’t need hype; you need leads that actually turn into revenue before the cash runway runs out.

I’ll make your sales pipeline less of a gamble – and that you look good while you achieve your goals.

You’ve proved it works. Now you’ve got investors breathing down your neck for faster growth.

Trouble is, what got you here won’t get you there.

You need marketing that scales with you: predictable, repeatable, and a bit less chaotic.

You’ve built something clever. But the clever bit doesn’t always sell itself.

Buyers don’t care about your features list, they care about their problems.

I’ll translate your tech brilliance into leads your sales team can actually close, with an ROI that makes the CFO happy, and an identity that makes everyone proud.

Trusted and Experienced

Mitsubishi Electric
Ebsta
OryxAlign
Backup Systems
CameraMatics
Toyota
Curo

Predictable Pricing

Clarity

One/two days per week
£ 650 per day
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Momentum

Three/four days per week
£ 600 per day
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Popular

Full Throttle

Five days per week
£ 550 per day
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Boost your visibility on ChatGPT in 90 days

Today, most buyers start their search by asking ChatGPT and its friends. If you’re not showing up in the answers, you’re basically invisible.

You have three choices:
 First, do nothing and let your competitors get the first call.
Second, let me create a plan that you execute.
Third, I create a 90-day plan and do all the hard work for you.

Knowledge Centre

Real-world marketing advice for start-ups, growing scale-ups, and anyone just starting a career in marketing.

No guru nonsense. Just the playbooks I wish someone had handed me years ago, tested and explained in plain English.

This playbook shows you how to bottle your magic, build a system that doesn’t collapse when you take a holiday, and finally stop being the Head of Sales in disguise.

It’s blunt, practical, and written for people who don’t have the patience for a 60-slide PowerPoint. Grab it, steal the ideas, and maybe get your evenings back.

Due for official publication in February, you can get early access by signing up for my newsletter.

Buyers are swapping notes in Slack groups, poking around Reddit threads, and (brace yourself) asking AI first. That’s how tech buyers are now building their shopping list – and they are doing 70% of the work before they talk to sales.

Latest Blogs, Videos and Infographics

Fresh from the lab. Guidance on improving your B2B marketing.

Graham Smith B2B Marketing Consultant (footer)

Tech company with under 100 staff? I can help.

You get results in 6 months, or I give you back 50% of my fee. 

Hit the button for a 45-minute growth call, and let’s get things moving. No strings, no waffle, and walk away with at least one clear action.