B2B Marketing

Posts with ideas, tips and expert opinion on B2B marketing.

If there are any B2B marketing subjects you would like me to cover in the future just drop me an email.



Lead generation in a #coronavirus world

Lead generation in a #coronavirus world

Coronavirus has changed a lot of things - including marketing. In addition to making decision-makers more risk-averse, a lot of ...
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UK guide to B2B email marketing laws (warning, it's tricky)

UK guide to B2B email marketing laws (warning, it’s tricky)

There are email marketing laws. Surprise! Yet few marketing departments understand or implement them correctly. The result? Damaged reputation and ...
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5 figures every CEO should check with their marketing guys

5 figures every CEO should check with their marketing guys

Most CEOs concentrate on familiar figures when they meet the marketing department, such as the number of sales leads or ...
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Quick fixes to improve B2B lead generation (at least one will be new to you)

Quick fixes to improve B2B lead generation (one will be new to you)

Marketing is broken. Well, bits of it. It's important to check and fix errors and bad decisions. Pull in for ...
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Stop counting 'Likes' - it's a waste of time

Stop counting ‘Likes’ – it’s a waste of time

What’s the value of a Like on social media? According to research by Harvard Business Review, the value is very ...
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You're not getting enough traffic from Social Media, here's why...

You’re not getting enough traffic from Social Media, here’s why…

If you have looked at Google Analytics and been disheartened by the volume of traffic your website gets from social ...
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Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Coronavirus is having a devastating impact. Lives are being lost, jobs and the economy are unstable. Organisations have been scratching ...
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A practical guide to building a content marketing schedule

5 tips: A practical guide to content marketing

I've made some mistakes with content marketing over the years. Thankfully I've learned more from my mistakes than my successes ...
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Need, want, pain point; what's the difference, and why it matters.

Need, want, pain; what’s the difference, and why it matters

Need, want and pain are often used in the same sentence when talking about marketing. I get the impression executives ...
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How much should you spend on marketing? What's the average budget?

How much should you spend on marketing? What’s the average budget?

For many years I've used 2% of company turnover as a guide for marketing spend. But it now seems that ...
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