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Lastest blog articles

Want B2B prospects to opt-in? Call them

As the arrival of the General Data Protection Regulation gets closer, many firms are racing to get their B2B prospects to opt-in ahead of the deadline. But what's the most effective way of gaining marketing...

Graham Smith
November 12, 2015

10 tips: How to boost Twitter without downloading Apps

Social media is still marketing and the basic rules of marketing still apply. Take a fresh look at Twitter in its natural 'marketing' habitat, without relying on the latest software. Here's my Twitter tips....

Graham Smith
October 25, 2015

How attractive is social media? New research reveals the truth

Is social media working for you? Have you checked? Research from the DMA shows that while social media is popular with marketing folk, it may not be very effective for customer acquisition....

Graham Smith
September 22, 2015

“Your brand is what people say about you when you’re not in the room”

The headline above is a quote from Jeff Bezos, founder of Amazon. If you believe it's true, then you will realise that brand has very little to do with the size of your logo and...

Graham Smith
August 2, 2015

You don’t need ‘opt-in’ to store a switchboard number

The arrival of the EU Data Regulation will add restrictions on many marketing channels, notably email and direct mail, so is it time to blow the dust off B2B telemarketing?...

Graham Smith
July 15, 2015

2 min video: How to write successful direct mail letters

Quick tips on how to write successful sales letters now that direct mail is back in fashion....

Graham Smith
June 17, 2015

10 tips: How to write successful sales letters

There is an art to writing a good sales letter. But the recent dominance of digital marketing and its limit to 300 word blogs or 140 character tweets means few can remember the ingredients of...

Graham Smith
June 17, 2015

How content marketing will change after 2018

There’s no doubt that content marketing works. You’re reading this blog, so that’s proof. But how will the forthcoming General Data Protection Regulation alter content in 2018?...

Graham Smith
May 13, 2015

Strawberries & Cream, Romeo & Juliet, Telemarketing & Email

Telemarketing and email are a match made in marketing heaven according to new research by the Direct Marketing Association (DMA). But some marketers don’t seem to appreciate the benefits of this relationship....

Graham Smith
February 1, 2015

Why did Google send me a letter?

Ages ago I set up a Google account so my firm could use Google Adwords. As part of the process I gave them my work email address. So why did Google go to the effort...

Graham Smith
December 7, 2014

5 tips: How to get a higher ranking on Google

Stop cheating and get a higher ranking on Google. Drop the steroid SEO tactics and start using 'natural' methods to achieve your goals. Here's my 5 tips (plus a bonus)....

Graham Smith
November 25, 2014

Now you can predict which firms will buy your product

How can you predict which company will buy your product in the future - fortune cookie? Predictive analytics and big data have been blended to produce Predictive Marketing, a new branch of data science....

Graham Smith
October 22, 2014

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