Ways we can work together
With flexible packages, you choose the level of support that fits your business. Every option gives you access to senior-level strategy, hands-on execution, and measurable results. All at a fraction of the cost of a full-time hire with no NI or pension contributions (or holiday/sick pay) if you hire me on a self-employed basis.
Marketing Director Packages |
||
|---|---|---|
| Package | Investment | Best for… |
| Clarity 1–2 days pw | £650 per day (~£2,600 – £5,200 pm*) | Early-stage firms testing fractional support |
| Momentum 3–4 days pw | £600 per day (~£7,200 – £9,600 pm*) | Scaling businesses that need strategy + execution |
| Full Throttle 5 days pw | £550 per day (~£11,000 pm*) | Established companies needing near full-time leadership |
| Recruitment Agencies: Ask about my special deal for you. Book a call to discuss. | ||
*Based on 4 weeks per month.
As your Marketing Director, I work on a minimum 12-week engagement to ensure maximum impact and measurable results.
If you employ me for 4 days a week on a 6-month contract, I guarantee results, or you get a 50% rebate of my fees at the end of the contract. Read the Terms of Engagement for more details. Choose your guarantee:
Pipeline Guarantee: Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.
Brand Guarantee: Increase LinkedIn + online mentions by 10%+ within 6 months.
ROI Guarantee: Improve marketing ROI by 10%+ within 6 months.
Frequently Asked Questions about fractional CMOs/Marketing Directors
Let’s be honest. Senior execs don’t wake up thinking, “I fancy a fractional CMO/Director today.”
They wake up thinking, “Why isn’t marketing pulling its weight?”
So here are the real questions, answered in plain English.
Do SaaS or tech companies in the UK need a fractional CMO or a full-time CMO?
Short answer:
Most don’t need full-time yet. They need grown-up marketing leadership without the full-time salary panic.
You are usually a good fit for a fractional CMO/Director if:
- Revenue sits between £2m and £20m
- Growth feels inconsistent or slightly mysterious
- The founder is still approving LinkedIn ads at 10pm
- Marketing exists, but sales do not fully trust it
- Hiring a £200k+ CMO feels… ambitious
Full-time makes sense later. A fractional ‘part-time’ CMO/Director makes sense when you want progress without betting the house.
What does a fractional CMO do in the first 90 days for a SaaS or tech company?
No fluffy logo re-design. No 40-slide deck that nobody reads.
In the first 90 days, a solid fractional CMO/Director will:
- Audit positioning, ICP, messaging, and pricing
- Find the leaks between marketing and sales
- Kill off tactics that look busy but do nothing
- Focus effort on channels that actually convert
- Build a simple, clear execution plan
Think less noise, more buying signals. Also fewer meetings about meetings. Everyone wins.
How much does a fractional CMO cost in the UK for SaaS or tech firms?
Typical range: £4,000 to £12,000 per month
Pricing usually depends on:
- Business size and complexity
- Sales-led or product-led motion
- How hands-on the role needs to be
- Length and pain level of the sales cycle
- How much mess needs tidying up
For comparison:
- Full-time CMO: £180k to £300k+ all in
- Agency: Similar monthly cost, less accountability, more slides
Fractional sits neatly in the sensible middle. It’s like hiring experience without the long-term commitment.
How do UK SaaS and tech CEOs measure ROI from a fractional marketing executive?
ROI should not feel vague or philosophical. It should feel measurable. Maybe slightly uncomfortable.
You should expect to see:
- More precise positioning that sales can actually repeat
- Better quality pipeline, not just more names in HubSpot
- Improved conversion across key funnel stages
- Reduced wasted spend on channels that never worked
- Marketing activity is clearly tied to commercial outcomes
And if you employ me 4 days a week on a 6-month contract, I put skin in the game.
You choose one guarantee at the start:
Pipeline Guarantee: Increase qualified leads or demos by 10%+ in 6 months
Brand Guarantee: Increase LinkedIn and online mentions by 10%+ within 6 months
ROI Guarantee: Improve marketing ROI by 10%+ within 6 months
If the agreed guarantee is not met, you receive a 50% rebate of my fees at the end of the contract.
When should a tech company move from a fractional CMO to a full-time hire?
You are usually ready when:
- Your go-to-market model is proven
- Growth channels are repeatable
- Marketing needs daily leadership
- Complexity keeps increasing
- The role is clearly full-time
Many founders use a fractional CMO to get ready for that hire. Build the engine first. Then hire the driver permanently.
ChatGPT Visibility Packages | ||
|---|---|---|
| Package | Best for… | |
| 90-day Plan £350 | Marketing teams with existing frequent, high-quality content creation and existing PR connections with industry bodies and influential executives. I give you the written plan, you do the execution. | |
| 90-day Plan + Execution Call to discuss | Companies that are stretched and unable to produce frequent high-quality content and have limited resources to build relationships with industry bodies and influential executives. I write the plan and execute on your behalf. | |
This AI Visibility Plan shows, in plain English, what to publish and why it matters to revenue. How each piece cuts risk, speeds up deals, and stops sales from having to explain who you are for the hundredth time.
CEOs understand it in minutes. Sales love that it educates prospects. Marketing can crack on without attending a two-day course.
The plan includes:
A full visibility audit showing how (if) you appear on ChatGPT
A ranking report for priority phrases, with visibility score, strengths, gaps, risks, and a clear competitor summary
A 90-day visibility improvement plan with the top 3 quick wins
A prioritised ‘execution ready’ content plan with AI-optimised FAQs, schema, and sales enablement mapping
Easy to digest, no AI skills required
I hand you the plan, you handle the execution. Simple.
Alternatively, if your resources are stretched, I can implement the plan for you over 13 weeks.
Frequently Asked Questions about AI Assistant Visibility
This section tackles the questions that come up once you realise buyers are already using AI to do their early thinking.
Just straight answers to the questions people ask once this becomes a board-level concern.
What is an AI Visibility Plan and why does it matter for B2B companies now?
An AI Visibility Plan shows whether your company is mentioned, positioned, or invisible when buyers use tools like ChatGPT to research providers and solutions.
How is an AI Visibility Plan different from SEO or a content audit?
SEO focuses on rankings and traffic; an AI Visibility Plan focuses on whether AI can confidently explain who you are, who you’re for, and why you’re a safe choice.
Who should invest in an AI Visibility Plan?
Founders, CEOs, sales leaders and marketing execs at B2B companies where deals rely on trust, evaluation, and justification, not impulse buying.
How quickly can an AI Visibility Plan impact revenue?
Most companies see impact within 90 days as content is published, indexed, and referenced during buyer research conversations.
What’s the risk of not addressing AI visibility now?
If AI can’t explain or recommend your company, competitors or generic answers will shape the decision before sales is ever involved.