AI needs to see you
You’ve probably heard a lot of noise about “AI visibility”, “ChatGPT optimisation”, and other things that sound like someone’s trying to sell you a webinar.
However, it’s not all hype. My survey of over 700 technology buyers shows that ChatGPT and other AI Assistants are now a primary source of information.
In fact, 83% rate AI Assistant as either “useful” or “very useful” and 47% now start their research for new suppliers and solutions using AI.
If ChatGPT can’t see you, your buyers can’t either.
Your Pain
This: a potential customer opens ChatGPT and types, “best managed IT provider in the UK” or “SaaS solutions for…”.
Your competitors pop up in the response. You don’t.
Why? Because:
- Your content isn’t machine-readable
- You haven’t clearly told AI who you are
- Your story changes depending on where AI looks
- You say you’re great, but no expert backs you up
- You’re optimised for keywords, not questions
That’s the pain. You’re invisible in the one place buyers now look.
The Solution
This is where I come in. I’ve created a unique framework called MEEAL (it’s like EEAT for SEO, but designed for AI Assistants).
It helps companies like yours show up when someone asks ChatGPT a relevant question. MEEAL consists of:
Machine-readable structure
If your content isn’t structured in a way machines can actually parse, AI Assistants skip over you.
Entity clarity
What you do, who you do it for, where you do it. If it’s missing or buried, AI plays it safe and lists someone else.
External consistency
One version on your website, another on LinkedIn and directories. Inconsistency kills trust.
Authoritative citations
No credible citations. AI doesn’t take your word for it, and neither will your buyers.
Language alignment
AI responds to natural language. If your content doesn’t match how real humans ask things, you won’t show up.
Your Options
You need an AI Visibility Plan. And what I send you isn’t a report that gathers digital dust, it’s an action plan containing insights with direction.
Option A: The Plan (£350)
You get:
- Full audit showing how (if) you’re on ChatGPT
- A ranking report for key phrases
- Clear guidance on what to fix
- A prioritised content plan
- Easy to digest plan and no AI skills needed
I hand you the plan, you handle the execution. Simple.
Option B: The Done-For-You Plan
Over 13 weeks, I’ll:
- Optimise your site and content for ChatGPT
- Build proper internal links and MEEAT signals
- Provide monthly progress updates you’ll actually understand
The technique I use will also give you more visibility in Claude, Gemini, Perplexity, and Google AI Overviews for specific search terms.
For CEOs, Sales Leaders and CMOs
For CEOs: this is early-mover advantage, get ahead and stay ahead.
For sales leaders: you get seen where buying decisions begin.
For marketing leaders: finally, data that proves your content actually drives visibility and trust.
Two Options
Option A: The Plan
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Based on your website and content, a plan for the next 90 days to increase your visibility on ChatGPT
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Full audit showing how (if) you're on listed on ChatGPT
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A ranking report for key phrases
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Clear guidance on what to fix
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A prioritised content plan
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Easy to digest, no AI skills required
Option B: The Done-For-You Plan
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You still get the full plan and strategy, but I do all the execution over 90 days
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Optimise your site and content for ChatGPT
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Build proper links and MEEAL signals
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Provide monthly progress updates you’ll actually understand
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Ideal if you have limited resources
Graham built a marketing function from scratch, set strategy, built plans and executed all hands-on marketing delivery. He was absolutely excellent in this role. He brought deep marketing expertise and knowledge, and brought Curo on leaps and bounds in terms of their market image and profile.
If you skip this, here’s what will happen:
- Three months from now, you’ll ask, “Why are inbound leads down?”
- Six months later, someone will say, “We’re not showing up in AI.”
- By then, your rivals will be entrenched, and you’ll be playing catch-up.
No charge. No obligation. No boring slide deck.