I’ve made a bunch of short videos on B2B topics. Most run for about three minutes, which is ideal if your attention span has been wrecked by email alerts. Think of them as snacks for your marketing brain.
Here’s the truth: most marketing issues fall into one of three traps. And the fix depends on your job title....
Founder-led only works if you can scale the story, not the person. Founders can't do everything, everywhere, all at once....
67% of buyers feel let down after engaging with founder-led marketing, only to be palmed off to an AE....
48% of new business comes from Founders. Sounds impressive, but it’s a massive red flag....
Understanding what motivates customers to buy is important. There are some complex theories, but to keep things simple, I prefer to use ‘Need’, ‘Want’ and ‘Pain’....
Seven practical tips to improve production of B2B videos on a small budget – tips I wish someone had given me....
Quick tips showing you how to get more from your online demonstrations and presentations....
Quick tips on how to improve customer acquisition and win more B2B clients....
There is an art to writing sales letters. But the recent dominance of digital marketing means few can remember the ingredients....
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