Dear Sales Leader,
If “qualified” leads often turn out not very qualified, let’s sort that. I get marketing and sales to agree what good looks like, then run programmes that warm people up until they’re ready to buy. Not just ready to download another PDF.
Here’s the deal:
- I help you hit quota with a plan we both believe
- You get all the collateral (case studies, battle cards, etc) that your team needed last month
- Clear definition and focus on Ideal Customer Profile and Persona
- Nurture that moves prospects from curious to “let’s talk”
- Reporting you can take to the board with confidence
Why me? B2B is my patch, and I’m a Fellow of the Chartered Institute of Marketing. You do sales. I do marketing that sales actually likes.
A quick call will uncover the real blockers and give you a straight benchmark.
Book a call. Bring your targets.
Yours faithfully,
Graham
Guaranteed solution
You’ve probably heard a lot of empty marketing promises before, but has anyone guaranteed results? I do.
When you work with me for 4 days a week over a six month period I guarantee to improve either your pipeline, brand or ROI.
Curious? Select a marketing guarantee.
If you don't take action...
Numbers you need to know
5.1x
High ICP-fit accounts are 5.1x more valuable across their lifetime than low-fit accounts.
So what?
ICP customers don’t just buy once; they renew, expand, and increase value over time.
Source: Ebsta, October 2025, n = $43bn opportunities
59%
59% is the average flip rate from discovery to opportunity stage.
So what?
If yours is less then examine lead quality or sales efficiency.
Source: Gartner, 2019
52%
Customer expansion (upsell and cross-sell) can contribute up to 52% to new revenue in well-organised tech companies.
So what?
Existing customers are often overlooked as a source of new revenue, yet it’s frequently an easier sell.
Source: Ebsta, February 2025, n = $48bn opportunities
Eight of the most popular marketing services I provide (too many to list them all)
Predictable Pricing
Clarity
One/two days per weekMomentum
Three/four days per weekFull Throttle
Five days per weekMy Performance Guarantees
When you work with me for a minimum of 4 days per week over 6 months, I guarantee measurable performance – or you receive a 50% rebate of my fees.
Choose one of three performance guarantees:
Pipeline Guarantee
Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.Brand Guarantee
Increase LinkedIn + online mentions by 10%+ within 6 months.ROI Guarantee
Improve marketing ROI by 10%+ within 6 months.Graham was our first senior marketer and he built the marketing engine with a focus on demand generation. Email, content, SEO and ABM are a few of his skills. I have hired him on contract work for a number of projects and would have no hesitation in doing so again.
If you skip this, here’s what will happen:
- Clients lose confidence. You haven’t posted a big win in ages, and your case studies are older than your grandad.
- Top sellers leave because they can’t earn enough – and they take your pipeline with them.
- Partners see opportunities dry up and don’t trust your plan.
No charge. No obligation. No boring slide deck.