Dear CEO,
You know that when sales stall, it’s usually a marketing problem wearing a sales hat. Thin pipeline. Brand looks a bit 2017. Pouring cash into a leaky marketing bucket. Sound about right?
I fix that.
B2B is my thing, especially tech. I’m a Fellow of the Chartered Institute of Marketing, so I have the pedigree (you’re in safe hands).
I take responsibility for outcomes and provide the strategic direction as well as the tactical execution.
What you get:
- Better quality leads, not just more noise
- A brand that reflects the pride you have in “your baby”
- Spend that actually moves the numbers
A short call will surface the real issue and show you an alternative to your current setup. Worst case, you get a solid second opinion.
Want a virtual coffee (I’m more of a tea drinker)? Book a growth call at a time that suits.
Yours faithfully,
Graham
Guaranteed solution
You’ve probably heard a lot of empty marketing promises before, but has anyone guaranteed results? I do.
When you work with me for 4 days a week over a six month period I guarantee to improve either your pipeline, brand or ROI.
Curious? Select a marketing guarantee.
If you don't take action...
Numbers you need to know
48%
On average, 48% of revenue in start-ups and SMEs comes from founders.
So what?
Founder-centric marketing isn’t scalable and restricts growth.
Source: Marketing Graham, September 2025, n = 134 respondents
1/3rd
Marketing should contribute at least one-third to pipeline.
So what?
If your marketing activity is contributing less, then you need to review your Go-to-Market plan.
Source: LeanData, 2022, n = 311 respondents
3:1
Lifetime Value and Customer Acquisition Cost are key to ROI, and a 3:1 LTV:CAC ratio is ideal.
So what?
Less than 3:1 is not good, but 5:1 or higher could mean you’re underinvesting.
Source: David Skok, forEntrepreneurs, 2008
Eight of the most popular marketing services I provide (too many to list them all)
Predictable Pricing
Clarity
One/two days per weekMomentum
Three/four days per weekFull Throttle
Five days per weekMy Performance Guarantees
When you work with me for a minimum of 4 days per week over 6 months, I guarantee measurable performance – or you receive a 50% rebate of my fees.
Choose one of three performance guarantees:
Pipeline Guarantee
Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.Brand Guarantee
Increase LinkedIn + online mentions by 10%+ within 6 months.ROI Guarantee
Improve marketing ROI by 10%+ within 6 months.Perhaps Graham’s most significant achievement was the transformation of our Benchmark Reports. Already well-regarded, these reports reached a new level under his direction. He built a community of influencers to amplify distribution, and introduced co-branded versions that significantly expanded our reach.
If you skip this, here’s what will happen:
- You remain the bottleneck. Because pipeline relies on free space in your calendar, luck and favours.
- Big clients think your too small (and a risk), great candidates don’t think you’ll look good on their CV.
- You keep cutting the marketing budget because it’s unjustifiable, and it eventually becomes worthless.
No charge. No obligation. No boring slide deck.