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B2B Podcast Strategy: How to stop making a mess of it

B2B Podcast Strategy: How to stop making a mess of it

Podcasts. Everyone seems to have one; most are unlistenable, and yet they can be pure gold for B2B if you don’t treat them like a vanity project....
Benefits of your own B2B market research and how to start

Benefits of your own B2B market research and how to start

Market research. Sounds about as thrilling as a Monday morning Zoom call, right? But you'd be wrong, its saves awkward “why didn’t we see that coming?” meetings....
Generative Engine Optimisation (GEO): What It Is and Why You Should Care

Generative Engine Optimisation (GEO): What is it and why care?

GEO is the fine art of making your content so clear, authoritative and trustworthy that AI Assistants can’t help but pick you up and quote you....

Lastest blog articles

UK guide to B2B email marketing laws warning its tricky

UK guide to B2B email marketing laws (warning, it’s tricky)

There are laws that govern B2B email marketing. What a surprise. Here's a guide to a tricky piece of UK marketing....
5 figures every Founder should check with their marketing guys

5 figures every SME CEO should check with their marketing guys

Most CEOs check familiar figures when they meet the marketing department (number of sales leads, etc). But here's 5 figures that reveal marketing weakness....
Quick fixes to improve B2B lead generation one will be new to you

Quick fixes to improve B2B lead generation (one will be new to you)

You can fix and boost your performance quickly if you know where to look. Get your B2B lead generation firing on all cylinders....
Stop counting Likes its a waste of time

Stop counting ‘Likes’ – it’s a waste of time

Clicking the 'Like' button on social media does not lead to increased purchasing or change customer behaviour according to Harvard Business Review. Learn more here......
You're not getting enough traffic from Social Media here's why

You’re not getting enough traffic from Social Media, here’s why…

You may think you're doing something wrong. I'll explain why it's not your fault......
Should you stop marketing during the Coronavirus outbreak, 10 things you might consider

Should you stop marketing during the Coronavirus outbreak? 10 things you might consider

Tricky subject. But marketing during Covid19 is not just about selling. Lots to do as we enter a dark time....
5 tips: A practical guide to content marketing

5 tips: A practical guide to content marketing

Creating a content marketing schedule can be a pain. Here are 5 things I do to help fill my content calendar,...
Need, want, pain - whats the difference and why it matters

Need, want, pain; what’s the difference, and why it matters

'Need', 'want' and 'pain point' crop up in many marketing conversations, but they are not the same thing. Each desire requires a different treatment....
How much should you spend on marketing Whats the average budget

How much should you spend on marketing? What’s the average budget?

I've used 2% of company turnover as a guide for marketing budgets. But it now seems that figure may be out of date. So what is the new average?...
Next year you may have to pay customers for their data

Next year you may have to pay customers for their data

The attitude of different generations to personal data means that some people will recognise the value of their data and ask firms to pay for it....
Your B2B brand: Nobody buys from a clown

Your B2B brand: Nobody buys from a clown

When purchasing for ourselves, we want value for money, but we also want to enjoy the experience. We may want an element of fun. Buying for our company is different....
Purchases for yourself are different from purchases for your company. Here's why it matters

Purchases for yourself are different from purchases for your company. Here’s why it matters…

What influences you to purchase a shirt for yourself, is different from drives you to buy a forklift truck for your company. How buyers behave affects your marketing, and it's all about risk....

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