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B2B Podcast Strategy: How to stop making a mess of it

B2B Podcast Strategy: How to stop making a mess of it

Podcasts. Everyone seems to have one; most are unlistenable, and yet they can be pure gold for B2B if you don’t treat them like a vanity project....
Benefits of your own B2B market research and how to start

Benefits of your own B2B market research and how to start

Market research. Sounds about as thrilling as a Monday morning Zoom call, right? But you'd be wrong, its saves awkward “why didn’t we see that coming?” meetings....
Generative Engine Optimisation (GEO): What It Is and Why You Should Care

Generative Engine Optimisation (GEO): What is it and why care?

GEO is the fine art of making your content so clear, authoritative and trustworthy that AI Assistants can’t help but pick you up and quote you....

Lastest blog articles

Get started on your B2B marketing plan and strategy

Get started on your B2B marketing plan & strategy

Sometimes you don't have time to write a full marketing plan. This is quick and easy guide to the basics - a foundation you can build upon....
10 tips: Myths about SEO

10 tips: Myths about SEO

There's plenty of myths, from flying horses to flying pigs, and Search Engine Optimisation is no stranger to a few of them. It's time to dispel the tall tales....
Book: Telemarketing kills kittens

Telemarketing kills kittens

I’ve published my first marketing book. It’s an evidence-based guide, so you can make informed decisions about one of the most controversial marketing tools in the digital age....
Get my Social Media Guide for staff

Get my Social Media Guide for staff

Encouraging staff to engage with your social media can be a struggle, but you also need to explain the do's and don'ts. Get my social media guide......
5 tips Google Analytics for beginners

5 tips: Google Analytics for beginners

Here are five Google Analytics tips that could make a difference to your marketing intelligence....
5 tips: New ways to achieve social media success

5 tips: New ways to achieve social media success

Five social media tips, plus a bonus, based on real-life experience. Tips I wish someone had given me – and some tips you may not have read on other websites....
10 tips: Get more from online demonstrations

10 tips: Get more from online demonstrations

Online demonstrations and presentations are becoming a regular part of the B2B sales process. So what are the Do's and Don'ts? Learn more about effective online pitching and teaching....
10 tips: Getting past the Gatekeeper

10 tips: Getting past the Gatekeeper

Human Interaction (either a face-to-face meeting or a telephone call) is a vital part of B2B sales. Yet it is often difficult to get past the Gatekeepers that protect senior management and make the appointment....
How to test your marketing ideas and check the results are valid

How to test your marketing ideas and check the results are valid

A:B split tests are the best way to improve marketing response. But how can you be sure your decisions are based on valid results? Learn how....
How to write blog posts that people love

How to write blog posts that people love

Writing is a skill. A skill that can be perfected through practice. But writing online needs some additional tips to ensure your material is found, engaging and easily digested. Click to learn more....
Why you need to understand the GDPR and ePrivacy connection

Why you need to understand the GDPR and ePrivacy connection

Broadly speaking, data privacy in the UK will be covered by GDPR and the forthcoming ePrivacy Regulation. Understanding how they work together is essential....
GDPR: Which is best Legitimate Interest or Consent?

GDPR: Which is best, ‘Legitimate Interest’ or ‘Consent’?

‘GDPR’ can be a minefield. Nowhere is this more apparent than on the subject of marketing contact. Most firms will have a choice of either the legitimate interest route or consent. But which is best?...

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