67% of buyers say they feel let down after engaging with founder-led marketing, only to be palmed off to an AE.
Done badly, founder-led marketing can break buyer trust. They wanted the expert. They got the assistant.
It’s time to view founder-led marketing through the buyer’s lens, not just by the increase in LinkedIn followers.
Founder marketing looks great, until the buyer realises they’ve just met the guru – and now the guru’s left the building.
And the next meeting? Someone new. Less confident. Less convincing. Buyers end up feeling second best.
This disappointment creates tension: ‘Why don’t I get to speak to the founder anymore?’ That leads to friction. Trust fades. Renewals dip. Churn creeps in.
In my next video, I’ll share a better founder-led approach.
Transcript for ‘67% of buyers dislike founder-led marketing’
67% of buyers say they feel let down by founder-led marketing.
Done badly, founder-led marketing can break buyer trust.
They wanted the expert. They got the assistant.
It’s time to view founder-led marketing from the buyer’s perspective, not just from the increase in LinkedIn followers.
Founder marketing looks great; until the buyer realises they just met the guru and now the gurus left the building.
And at the next meeting, someone new. Less confident, less convincing.
Buyers end up feeling second best.
This disappointment creates tension. “Why don’t I get to speak to the founder anymore?”
And that leads to friction. Trust fades, renewals dip and churn creeps in.
The key is to design a proper hand-off ritual, something that keeps
the founder’s voice alive while the GTM team takes the reins.I recently watched a LinkedIn video from an SEO genius.
He promised to respond to anyone who reached out. I sent a message.
Guess who replied? Not him. Some poor AE doing damage control. No 1-to-1 with xxxx.
In my next video I’ll share a better founder-led approach.
So have you ever been sold the dream by a founder, then chucked over the fence to their team? What happened next?
Comment below and I’ll reply. I promise.
