For Ebsta, I started by asking Chief Revenue Officers and RevOps Leaders what was keeping them awake at night.
Remember, it’s not about what you want to write, it’s about what they want to read.
The result was a series of Go-to-Market Benchmark Reports. They included proprietary data in an easy-to-digest infographic format.
These infographics were also available as LinkedIn optimised images for readers to share on social media.
optimised graphics for posting on social media
To improve the distribution of the reports I co-branded them with numerous membership organisations (such as Pavilion) and complementary SaaS platforms.
The annual reports are now so well respected we have a community of 50 Ebsta ‘fans’ who regularly promote the report.
“The Ebsta report is one of the best in all of B2B sales. I love the granular and unique coverage across deal stages, methodologies, objections, pipeline sources, and more.”
Matt Harney, Founder of Cloud Ratings
The result was 2,046 downloads in 12 months – 24% of whom matched the Ideal Customer Profile (ICP).
