B2B Marketing

I focus on B2B technology; SaaS, MSPs, Cyber, IoT and tech platforms.

Marketing Graham presentation
Marketing Graham presentation

You've got a problem...

Your pipeline isn’t just thin – it’s on life support. Sellers are chasing ghosts, your CRM is a graveyard of “maybe later,” and every forecast meeting is an exercise in creative optimism.

Brand awareness? Lovely. But your finance team can’t wire-transfer “vibes.”

If you don’t take action:

  • Revenue slows, then plateaus, then falls off a cliff.
  • Competitors with better demand engines quietly steal your market.
  • Everyone loses confidence, and staff start scanning the job ads.
  • Inaction doesn’t mean everything “stays the same.” It means you slide backwards.
  • Investors view your growth plan like a Harry Potter book – complete fiction.

Right now, buyers can’t tell if you’re a credible company or a weekend side project.

Your messaging is inconsistent. Your visuals are mismatched. Buyers can smell ‘disorganised’ a mile away.

If you don’t take action:

  • Prospects assume your product is as sloppy as your brand.
  • Sales calls start with skepticism, not curiosity.
  • Larger clients rule you out because you’re a risk that looks like you can’t cope.
  • Competitors seem more established, even when they’re not.
  • Smart candidates don’t apply because you won’t look good on their CV.

Your marketing budget isn’t just inefficient, it’s hemorrhaging. You might as well throw paid media spend into a shredder.

Something is leaking: pipeline, expansion, ICP, CAC, LTV – maybe all of it.

If you don’t take action:

  • Your Customer Acquisition Cost creeps up until it’s unsustainable.
  • Commissions have to be “reviewed” and your top sellers get itchy feet.
  • Inevitable marketing budget cuts mean you’re no longer toe-to-toe with rivals.
  • You get trapped in a cycle of knee-jerk tactics for quick wins.

Here's the solution

CEO/Founder: I’ll build you a demand machine that delivers real pipeline, not “Likes”. You see clear metrics, predictable revenue, and you regain everyone’s confidence.

Sales leader: You’ll see a steady stream of ICP prospects, not ghosts. Deals shorten, win-rates rise, and your team stops blaming “marketing” for the void.

Marketing leader: We work together to fix root causes, not slap on patches. Your budget starts delivering real value, and the board can’t wait to say “Yes” to your next project.

Choose your guarantee

Pipeline Guarantee

Increase qualified leads (MCLs / Demos) by 10%+ in 6 months.

Brand Guarantee

Increase LinkedIn + online mentions by 10%+ in 6 months.

Performance Guarantee Brand

ROI Guarantee

Improve marketing ROI by 10%+ within 6 months.

Performance Guarantee ROI

When you work with me for a minimum of 4 days per week over 6 months, I guarantee measurable performance, or you receive a 50% rebate of my fees.

Under Graham's leadership, we achieved a 233% increase in pipeline with a reduced, more efficient team. We saw LinkedIn mentions grow by 439%, and he introduced smart website content that drove a 59% uplift in completed forms.

Proof you can believe

Examine these case studies. Real campaigns, real results.

Case Study: Ebsta Content Marketing

Ebsta Content Marketing

Your target audience wants the confidence they are dealing with an expert. Useful content, based on expert opinion and original research, can give them that confidence.

Read More

Eight of the most popular marketing services I provide (too many to list them all)

Graham Smith Book Growth Call

If marketing adds less than a third to your pipeline, then we need to talk.

No initial charge. You choose a slot, I turn up online with useful advice and probably a mug of tea.

Hit the button, and let’s get things moving. No strings, no waffle.

No charge. No obligation. No boring slide deck.