The message was that Curo will go the extra mile for Microsoft experts seeking work – even 21 miles into Space. The event was captured by a camera crew as well as an onboard video, producing some spectacular footage.
100 Microsoft contractors were also given a chance to send a postcard into Space with their personal message. Each postcard was returned with a certificate of authenticity to prove where it had been.
Here’s some of the feedback from Microsoft Contractors:
“This is definitely the most unusual email I have ever received on a Monday morning!!! But what a cool idea!”
Guillaume G.“This is possibly one of the most nuts marketing campaigns that I’ve ever seen; well played!”
Andy T.“I have a small website and will put something on this later and give Curo Talent full credit. Great idea.”
Valerie H.
Fun science facts: the payload reached 34,215m, it encountered temperatures as low as -58.9C, and the peak descent rate was 212mph. By the time it reached the ground, and its parachute was fully deployed, it had slowed to 8mph.
Website ‘Users’ increased 10 fold | ||
|---|---|---|
| Month | Users | Page Views |
| September | 393 people | 2,110 views |
| October | 828 people | 3,804 views |
| November | 3,081 people | 11,385 views |
LinkedIn ‘Clicks’ rise by 7,700% | ||
|---|---|---|
| Month | Likes | Clicks |
| September | 7 Likes | 7 clicks |
| October | 110 Likes | 162 clicks |
| November | 340 Likes | 652 clicks |
X (Twitter) ‘Clicks’ up from 6 to 3,500 per month | ||
|---|---|---|
| Month | Likes | Clicks |
| September | 3 Likes | 6 clicks |
| October | 45 Likes | 17 clicks |
| November | 265 Likes | 3,500 clicks |

