CASE STUDY

Curo Space Project

On Wednesday 22 November, Curo became the first Microsoft Partner in Space.

The message was that Curo will go the extra mile for Microsoft experts seeking work – even 21 miles into Space. The event was captured by a camera crew as well as an onboard video, producing some spectacular footage.

100 Microsoft contractors were also given a chance to send a postcard into Space with their personal message. Each postcard was returned with a certificate of authenticity to prove where it had been.

Here’s some of the feedback from Microsoft Contractors:

“This is definitely the most unusual email I have ever received on a Monday morning!!! But what a cool idea!”
Guillaume G.

“This is possibly one of the most nuts marketing campaigns that I’ve ever seen; well played!”
Andy T.

“I have a small website and will put something on this later and give Curo Talent full credit. Great idea.”
Valerie H.

Fun science facts: the payload reached 34,215m, it encountered temperatures as low as -58.9C, and the peak descent rate was 212mph. By the time it reached the ground, and its parachute was fully deployed, it had slowed to 8mph.

 

Website ‘Users’ increased 10 fold

MonthUsersPage Views
September393 people2,110 views
October828 people3,804 views
November3,081 people11,385 views

 

LinkedIn ‘Clicks’ rise by 7,700%

MonthLikesClicks
September7 Likes7 clicks
October110 Likes162 clicks
November340 Likes652 clicks

 

X (Twitter) ‘Clicks’ up from 6 to 3,500 per month

MonthLikesClicks
September3 Likes6 clicks
October45 Likes17 clicks
November265 Likes3,500 clicks

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Graham Smith B2B Marketing Consultant (footer)

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