When I join a company, 9 times out of 10, I’m asked to fix their website first. Trust me, updating the website design is not the priority.
Here’s the truth: most marketing issues fall into one of three traps.
Trap one: your crm is a mess. Leads fall through the cracks, data is outdated, and nobody trusts what’s in there.
Trap two: your funnel’s disjointed. Marketing hands off cold leads, and sales gets tired chasing lost causes.
Trap three: your metrics are lying to you. Vanity numbers look great on a slide deck… but they don’t move revenue.
So what’s the fix? Well, that depends on your job title. Watch the video to learn more.
Transcript for ‘3 things wrong with your marketing… and how to fix them’
When I join a company, nine times out of ten, I’m asked to fix the website first.
Trust me. Updating the website design is not the priority.
Here’s the truth. Most marketing issues fall into one of three traps.
Trap one. Your CRM is a mess. Leads fall through the cracks, data is outdated, and nobody trusts what’s in there.
Trap two. Your funnel is disjointed. Marketing hands off cold leads and sales gets tired chasing lost causes.
Trap three. Your metrics are lying to you. Vanity numbers look great in the slide deck, but they don’t move revenue.
So what’s the fix? Well, that depends on your job title.
Click one of the above to get advice relevant to your role.
