REPORT

2026 Tech Buyer Behaviour

Due for official publication in February, you can get early access by signing up for my newsletter.

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Get early access to the 2026 Tech Buyer Report

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Get access two weeks before official publication

Most tech marketing is based on outdated buying models. Today’s buyers start with AI, peers, and proof – not vendor pitches.

The 2026 Tech Buyer Behaviour Report is based on unique research you won’t find anywhere else, revealing how buyers really research, trust, and decide in today’s world.

If you don’t understand how buyers buy, you won’t make their shortlist.

What you’ll get from this report

  • Most popular digital sources before contacting a tech supplier
  • Most popular offline sources before contacting a tech supplier
  • What factors influence buyers to reach out?
  • Biggest concerns when considering a new tech supplier
  • Attitudes toward AI in supplier solutions
Graham Smith Book Growth Call

If you skip this, here’s what will happen:

  • You’ll keep scaling spend and headcount… while buyers are making decisions somewhere you’re not visible

  • You’ll join late-stage conversations, after someone else has shaped buying criteria that don’t include your USP

  • Faster competitors will earn trust earlier, so by the time you show up, you’re already the risky option

Here's the early-access form